Tag Archives: Tips

Webinar: How to Maintain Control of Your Brand Online

Posted on April 10, 2013 by admin

Wednesday, April 24, 2013 11 a.m. NY time – 4 p.m. UK time – 5 p.m. Paris time Search engine savvy content publishers, online review sites and social media platforms could be leveraging your brand to divert traffic from your … Continue reading →

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Key Takeaways from the Building Relationships with Influencers Virtual Workshop

Posted on March 1, 2013 by admin

By Rachel Sherman Our virtual workshop, Building Relationships with Influencers Who Can Help Tell Your Story, featuring Heather Whaling, President of Geben Communications, provided a number of great tips and takeaways for public relations professionals.  If you were unable to … Continue reading →

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5 Simple Ways to Incorporate Video into Your PR Program

Posted on November 20, 2012 by admin

By Rachel Sherman A reporter’s inbox can be filled with countless pitches on any given day, upping the ante for any PR who wants their pitch to stand out from all the rest.  While a timely, targeted, cleverly written pitch … Continue reading →

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3 Benefits of an Integrated PR Solution

Posted on October 11, 2012 by admin

Watch this 90-second video to learn the three benefits of choosing an integrated solution for your core public relations needs.

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Best Practices for Creating Innovative PR Campaigns in Regulated Industries: Key Takeaways

Posted on October 3, 2012 by admin

By Rachel Sherman Practicing PR in industries that are ruled by regulations can sometimes feel like an uphill battle, especially when you want to break through the communication clutter withinnovative campaigns.  Sadie Wilks, Vice President of Administration and Communication at … Continue reading →

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Webinar: Creating Innovative PR Campaigns in Regulated Industries

Posted on September 19, 2012 by admin

Wednesday, October 3, 2012 12.00 pm New York time – 5.00 pm UK time – 6.00 pm Paris time Being a public relations pro in any industry has its challenges, so imagine what it is like for those practicing in … Continue reading →

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4 “Back to School” Essentials for PR Pros

Posted on September 11, 2012 by admin

By Greg Perry As the summer winds down and the crispness in the air sets in, many of us have flashbacks to those days of reading, writing and arithmetic.  And while the days of pop quizzes have passed, many of … Continue reading →

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Proving the Value of PR in Your Organization

Posted on September 4, 2012 by admin

By Rachel Sherman While public relations professionals are faced with many day-to-day challenges, one in particular is at the forefront when it comes to conversations with the CEO – proving the value of PR to an organization.  Tracking and measuring … Continue reading →

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Preparing for a Crisis: Crisis Communications Best Practices

Posted on July 5, 2012 by admin

By Rachel Sherman Our recent webinar discussion on Crisis Communications Best Practices brought together a panel of experts featuring Tim Human from IR magazine, Amanda Pierce from Burson-Marsteller, Blaise Robinson of Reuters News, and moderator Michael Bergmeijer from Reuters News.  … Continue reading →

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Six Things to Consider When Choosing a Media Contacts Database

Posted on July 2, 2012 by admin

By Rachel Sherman Choosing a media contacts database is a very important decision for public relations professionals as identifying the right contacts can make or break the success of a media campaign.  We’ve compiled a list of the key features … Continue reading →

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