The great recession has come and gone, leaving unemployment, stock market crashes, mountainous losses, and inflation in its wake. Nevertheless, according to an article in Monsters&Critics.com published on 2 December 2009, the Federal Reserve has released a survey which claims that “most parts of the United States have witnessed some improvement in their economies over the last months”.
Although the rest of the economy is still in the process of picking itself up and dusting off the effects of the recession, the PR industry has proved to be pretty resilient throughout the whole ordeal. IsleNews.com carries an article to this effect. Some 2000 Chartered Institute of Public Relations members were surveyed, and the following results were found:
- Many areas of the PR industry have expanded in spite of the recession, with the digital PR sector seeing the greatest growth.
- Around 33% of the consultants have been successful in retaining more than 10 regular clients, and some 60% have added between two and five clients.
- The budgets for Communication in most PR firms have remained stable through the recession.
That the PR industry has emerged relatively unscathed is obvious from the survey. Now that growth is imminent in the global economy, there is more scope for innovation and value-adding techniques that could take your PR company to greater heights. When a PR company is seen as evolving, adapting and innovating in spite of an economy in rebound, the faith of the stakeholders and the public is strengthened.
To keep this confidence alive, a PR company should look for the best PR strategies on offer. Press releases and editorial opportunities take on monumental importance. At the same time, one cannot help but give prime importance to online PR solutions like media and editorial calendar databases, and the all-pervasive social media.
One such source of ideal PR campaign solutions is the MyMediaInfo Media Database. MyMediaInfo already has close to 300,000 editorial opportunities for the year 2010 alone. The database also has close to 200,000 editorial contacts. The resilience 
of the PR industry has spurred us on to refine the media database further to include the Twitter handles and feeds of journalists, enhancements in the profiles and addition of images, and refinements in the Google-like search of the tool. Search suggestions are just one of the additions made to the search feature of the database. Customization options in saved lists and drafts of press releases that have been distributed are some of the new features added to the Autumn release of MyMediaInfo.
With the promise of the ideal PR solution for an exciting campaign, your booming PR practice will more than surpass the recovering economy in flying colors.
