By Rachel Sherman
With over 300,000 story opportunities for 2013 in MyEdCals, it’s clear which trends many print and online publications will be focusing on in the coming year. We’ve honed in on the most popular story topics in the Technology, Healthcare and Education industries and we’re sharing them so you can start planning your pitches for the year ahead.
1. IT Security – Information technology and networking security tops the list of most popular story topics for technology focused publications. Issues around password protection, encryption, and virus and malware checking can significantly impact a business’ bottom line as well as public opinion of the brand, so it’s only fitting that magazines will be devoting plenty of pages to the topic.
2. SaaS – Readers of technology magazines will be seeing plenty written on Software as a Service next year. With a continued uncertain economy, companies are still eager to find solutions that increase efficiency while reducing costs and SaaS, also called “on-demand software”, is designed to meet those needs.
3. Industrial Automation – Also hitting on the need of businesses to optimize productivity and decrease costs, industrial automation rounds out the top technology story trends for 2013. Once seen as applicable only to manufacturing, companies across various industries have found ways to apply the use of machines, control systems and technology, keeping it a hot topic for the industry.
1. Medical News – Keeping up with current news and innovations is imperative for both medical practitioners and anyone concerned about health matters, so publications will be giving a great deal of attention to the latest healthcare and medical news, reports, studies, and findings.
2. Laboratory Services – From diagnostic procedures to drug research and lab-related technologies, laboratory services covers a range of topics that are required areas of expertise for many in the medical field making it a popular topic in the new year.
3. Healthcare Technology – Those seeking resources on advances in the technologies that diagnose and treat medical conditions and the systems that facilitate the administration of healthcare facilities will have no problem finding the information they need as publications dedicate their space to stories on healthcare technology.
1. Educational News –Following the latest news and developments in education is just part of the job for many working in the field. Staying informed with up-to-date information can help education professionals understand how recent events, reports and findings can impact the sector.
2. Educational Technology – School budgets are always tight but providing innovative tools and equipment that help facilitate learning remains a priority. Readers looking for articles on technologies used in education will be able to find plenty of content next year.
3. K-12 - Teachers, administrators and parents all want to see happy and engaged students taking in lessons that are the building blocks for life. Those who have successfully navigated a child through the years between kindergarten and grade twelve have much to offer and will find plenty of opportunities to share their stories in 2013.
Now that you know what the trends are in technology, healthcare and education for the coming year, you’re ready to start pitching. Getting organized and targeting story opportunities early will ensure you meet deadlines, but don’t forget to keep checking for hidden gems that may have been overlooked or added to a calendar during the year.
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