With over 350,000 story opportunities for 2012 in MyEdCals, we’ve noticed a trend for the coming year with magazines dedicating pages to Corporate Social Responsibility. Over the last few months, the Occupy movement has opened up a national dialogue on how companies are making a positive impact on a social level, and based on the opportunities in MyEdCals, the topic will remain at the forefront over the next 12 months.
The top Corporate Social Responsibility story topics for 2012 are:
- Corporate Philanthropy
- Community Involvement
- Environmental Impact
Corporate Philanthropy – With political and social movements turning the microscope on corporate profits in the last months of 2011, corporate philanthropy will be a major focus in 2012. While many companies have long supported social causes quietly as part of their corporate mission, the coming year will likely bring these efforts to the forefront, and magazines will heavily feature content on the topic.
Community Involvement – Businesses are an important part of the communities within which they function, and how they engage with neighbors communicates a great deal about their commitment to corporate social responsibility. How companies are giving back on both a local and global scale will be a subject of great interest in 2012.
Environmental Impact – ‘Green’ has been a hot topic for the past few years, but the focus has been on personal and household impact on the ecosystem. Over the next twelve months, magazines will shift the attention from individual impact and move toward content that puts the spotlight on the way in which businesses operate to help promote a healthy environment.