By Jane Hamilton, MyMediaInfo
According to Wikipedia, ‘Infographics’ or ‘information graphics’ is a graphic visual representation of information, data and knowledge. Infographics “present complex information quickly and clearly”. Presenting knowledge or information in a visual and graphical manner is nothing new. In fact, the cave drawings of thousands of years ago could be considered as our first infographics! However, over the past couple of years, you might have noticed that infographics has become something of a viral Internet craze! Saying it with pictures is the way to go, nowadays.
Why are infographics so popular? Well, for one thing, a picture stays longer in a readers mind than a bunch of text. Secondly, the information is well organized and presented in an orderly fashion. Therefore it is easily understood. Third, it gives us a new perspective, helping us to see familiar subject matter in a new light, or from a different angle. Finally, the information works on multiple levels. At first glance, it gives you a ‘big-picture’ understanding, and a closer look at the details helps you understand the concept in a more specific manner.
Explaining the concept of marketing and social media has become one of the favorite subjects of infographics recently. Here we bring you a 10 of the most descriptive and distinct infographics on PR, Marketing and Social Media. (click on the images to view a larger version)
1. The Conversation Prism – Brian Solis’ Conversation Prism is almost iconic for the conversation on social media. It is an exhaustive list of all social networking sites and the multiple ways they are used.
2. “How Engaged is Your Brand?” – This infographic created by Alterian is based on the findings of their 8th Annual Survey, which asked marketers about their understanding of their social media conversations.
3. The New Marketing Trifecta: Email, mobile devices and the social media have become the communication trifecta for marketing. The infographic analyzes this relatively new concept.
4. SEO FAQs – A Guide: As this infographic promises, all you ever wanted to know about SEO is cleverly explained in this nifty infographic by Matt from Datadial.net.
5. Make Social Media Work for Your Company – A neat little infographic on how various levels of an organization or business concern could use different social media sites as vehicles for their communication and marketing agenda. A variation of the infographic is here. Another similar infographic that talks about your various marketing options on social media is The CMO’s Guide to: The Social Media Landscape.
6. Everybody’s Doing It – Now that you have seen what your various options are, as a marketing or PR professional, you need to know how people are using these social media options and how far they have been successful. This infographic on how marketers used social media in 2010 should give you an idea of how to proceed in 2011.
7. The *Revised* Social Media Effect – You create engaging content on one of your sites, and then you put it out there hoping it will reach the maximum number of people in the minimum time, with the maximum desirable effect. However, it’s not enough to sit and wait with fingers crossed. We need to understand the Social Media Effect. This infographic helps you do just that. (The older version of the infographic is here)
8. Facebook Facts & Figures – No infographic list can be complete without this ultimate Facebook infographic. Compiled by website-monitoring.com, this infographic tells you everything you ever wanted to know about one of the most popular, successful and dynamic social networking sites today.
9. The Blog Tree – The blog has been around much longer than most social media sites and has often been dismissed as too dated to keep up with the traffic on the information highway. And yet, it has prevailed as one of the most reliable sources of user-generated content. This infographic, created by Eloqua, shows us the movers and the shakers on The Blog Tree.
10. Class of 2011 – High School is full of stereotypical personalities: the gossip girl, the nerd, the exchange student, the football champion, and the prom queen to name just a few! What if Social Media were a high school? In which stereotypical gang would the popular social media sites fit? Well, take a look at the year book!