With the year winding down, the MyEdCals research team is well on their way to compiling the 500,000 editorial calendar opportunities that will be featured in the database for 2011. Fortunately, they’ve taken a moment away from their research to reveal the top five green story opportunities for the coming year. In 2011, magazines and newspapers will be writing about:
1. Recycling
2. Green Home
3. Sustainable Energy
4. Automotive
5. Green Travel
Recycling
Recycling is one of the easiest ways to minimize personal impact on the environment. In fact, recycling just one aluminum can saves enough energy to power a television for up to three hours. Spreading awareness of facts and tips like this can drive small actions that make a big difference and eventually lead to even bigger changes, making it easy to understand why recycling is the number one green topic that magazines and newspapers will cover in 2011.
Greening the Home
Environmentalism starts in the home, from switching to low-energy light bulbs and composting to installing solar panels and using rain collection barrels, there are countless ways to create a more energy efficient household. In the coming year, magazines and newspapers will focus on stories that will help people understand what they can do to create a more environmentally friendly home and how small changes can save big money in the long run.
Sustainable Energy
Drawing on a combination of energy efficient technologies and renewable energy sources, the sustainable energy movement focuses on fulfilling current energy needs without negatively impacting the ability of future generations to do the same. As people become more aware of their environmental impact and the need to preserve the earth’s resources for their children, information on alternative energy sources will be a hot topic next year.
Automotive
While ever-increasing gas prices force drivers to think more about their fuel-efficiency and automotive companies work on developing solutions to decrease reliance on oil-based fuel, the focus on green alternatives continues. In 2011, much coverage will be given to how car manufacturers will keep up with the changing landscape of the industry while answering the demand for green transportation options.
Green Travel
As people practice environmentalism in many areas of their everyday life, it’s not a surprise that this mindset carries over into their vacation planning. With so many ways to be earth-friendly while away from home and so many destination spots focused on catering to ecotourists, magazines and newspapers will have plenty to write about in the coming year when it comes to green travel.
Want to get in on the action? Use the MyEdCals database to find the editorial calendar opportunity that’s right for you. The MyEdCals database is available for $499 for one year through the end of 2010. Sign up for service by December 31, 2010, mention “Top 5″ and receive an additional user license for free. To get started on a free trial of MyEdCals, call (888) 901-3332 or visit http://www.mymediainfo.com/register.jsp.
