The blogosphere is filled with people offering their two-cents about everything from the stars to diaper bags. Out there, in all those blog posts and RSS feeds, are PR and Social Media gurus who add their inspiration to the anthology. Here are some posts from the past week (in random order) that stood out for their remarkable sagacity and adroitness:
1. “Inception Marketing” posted by Adam Singer on his blog The Future Buzz. This post points talks about how every PR professional could learn a thing or two from the movie Inception! Just like ideas are planted into people’s dreams, a PR professional should understand the audience, and anticipate their need to innovate.
2. “Wake Up! You’re Online Newsroom Might Need A Makeover?” is a thought-provoking blog post by Priya Ramesh on the blog The Buzz Bin. The post talks about how the newsroom page of every company’s website should act like a window of a house. It should lead people to more useful content and help them interact with the company.
3. Mitch Joel‘s post, “Experience Has Nothing To Do with Your Social Media Status” on his blog Six Pixels of Separation, puts forward this jolting thought: “We can’t really quantify professional experience in Social Media.” Just because you have the numbers to show, does not mean that you’ve got game!
4. On Perkett PRsuasion, Christine Perkett talks about “The ‘R’ in Marketing – Marketers (And Politicians) Still Missing the Point of MRM“. She points out that all efforts to increase social media visibility, and all the new media suaveness cannot replace the strength of relationship building.
6. Another post from Lee Odden, “What Makes a Successful Social Media Marketing Team?“, asks you the question, “Who are the people planning your social media strategy? Does this person know enough about the company as much as he or she does about social media tool?” Valid questions to ask ourselves, before we commit our communication channels to professionals.
7. “Why Your Business Needs Social Media Geeks as Customer?” is a post by Rohit Bhargava on his Influential Marketing Blog. Basing his argument on the premise that only 1% of the people online are actual content creators, he points out that this is the most influential group. Therefore, it becomes important that they become clients.
9. In the light of the present on-going elections, Rohit Bhargava records his objection of political advertising in his post “How Political Advertising is Killing Marketing (And How to Fight Back)“. In it he points out how political candidates would rather use a medium to spread negative propaganda about an opponent rather than tell people about their positives.
10. Brian Solis‘ post, “The 5th C of Community, Social Commerce” on his blog BrianSolis.com, elucidates on the rise of the social consumer – the person with a Twitter or Facebook account who can make or break the popularity of a product.