For the past 4 years, MyMediaInfo has been providing the most accurate and current media information through its PR software. With our product, so far, you could view thousands of editorial calendars, gain access to the profiles of thousands of journalists, including their twitter handles and blogs, and other social media. We have made our searches smarter, and added more features that make your MyMediaInfo experience efficient and quick. Most recently, MyMediaInfo went one step further to give you the Campaign Module, which allowed you to organize your PR campaigns on the same platform.
So, now the journalists are identified, the research is done, and the pitches are made. Now the question arises, “Who has written about my product?” “What coverage has my pitch received in the media?” How will I monitor the coverage and the impressions in the industry?”
To answer your questions, MyMediaInfo has launched the Media Monitoring module in April 2010. Fresh off the table, this feature allows you to enter your search terms in a Google-like Advanced search template. If you are a Boolean search expert, the tool helps you take your search to the next level. The Media Monitoring module helps you monitor over 10,000 print publications, 25,000 and more online publications, 35,000+blogs, and thousands of newswires and broadcast media. Through your searches, you can keep tabs on the impression of the media on your product or company, and follow the coverage of your competitors and their products. The module will bring you the latest news and any news based on the time frame that you choose.
Added features enable you to create a media analysis report based on ‘Prominence’, ‘Tonality’, ‘Audience Impression’, and ‘Media Types’, to name a few. You can also use the module to email the report to a personal inbox, or print out or save the report at your convenience.
With MyMediaInfo’s Media Monitoring module, keeping abreast with media coverage is just one mouse click away! For more details, please look up our press release on this feature. You can also view a demo here:
And all this is now easily accessible on your Smart Phone. MyMediaInfo has launched its own iPhone application, bringing MyMediaInfo into your palm, accessible at all times. Find out more in our press release, or view this video for a quick demo by Eric Hill: