The social media has been one of the fastest rising phenomena in the world in the past year. Global time spent on social media sites has increased by 82% every year. In as early as April of 2009, Mashable reported a marked increase in the number of people using Twitter, blogs, and other social media as sources of news. The extent of popularity with the public and effectiveness in communication has rendered the social media as the most pertinent vehicles for public relations.
In keeping with the unprecedented growth of social media in the past year, MyMediaInfo launches the January release of the product which incorporates social media into the PR domain. MyMediaInfo now has a Social Media module, which consists of Twitter accounts, blogs, and forums. Now, a user can gain access to information on more than 20,000 blogs, 5,000+ forums, and more than 35,000 Twitter accounts. The database also has thousands of Facebook, LinkedIn, and MySpace profiles. In addition to this, it contains Alexa data, RSS feeds, tag information, and other details for all these social media as well as forums.
Apart from the social media feature, MyMediaInfo also has the Campaign Module, which offers you an easy solution for campaign management. This is an entirely new feature that has been added to increase the user-friendly nature of the database. The user can do away with planners and organizers on various platforms to coordinate all PR campaign activities! The MyMediaInfo campaign module allows users to create and maintain their own planner, set up reminders of campaign activities, track activities related to contacts, outlets and edcals, and tag the journalists, Twitters, or newspapers that they need to contact. The module will give alerts and reminders, thus bringing all the PR solutions to one place, where multiple campaigns are managed through one account name. The MyMediaInfo Campaign module assures increased efficiency, maximum reach, and utmost accuracy in your PR activities!