It’s that time of year again! The PRSA 2009 International Conference is coming up in November this year. Keep the 7th till 10th free for attending the conference in the beautiful city of San Diego, CA! Right now, there are just 26 days, 4hrs, 52 minutes, and the seconds are ticking down, to the day of the conference.
This year’s theme? “Delivering Value“. Marisa Vallbona, APR, Fellow PRSA (@mvallbona) gives the reason behind the choice: “The news media is changing radically… PR professionals need to evolve with these changing times… We are offering programs that will provide solutions to today’s PR challenges… so that you can go back to your office and deliver that value to your employer or client.” Marisa and Denis M. Wolcott (@spinspun), spoke to John Elsasser (Publications Director of The Strategist) on a phone interview.
The conference is an event that every PR professional looks forward to in the entire year, as it gives them an opportunity to network with other PR pros, listen to some of the most popular experts and media gurus, and to showcase their own PR innovations. If you haven’t registered already, go ahead and register now!
The highlight of the conference this year, is the addition of the new track called The Business Case for Public Relations. This is now included along with the other tracks on Innovative Strategies, Effective Tools and Techniques, and Specialization and Practice Areas. Attendees can choose from 80 different sessions within these tracks.
PRSA always ropes in the best of the best in the PR and Media industry to speak at the conference. This year is no different, with Arianna Huffington, Todd Buchholz, and Bob Garfield delivering the keynotes, and some of the brightest and most successful minds in the PR fraternity speaking at the individual sessions. You can view details about the rest of the speakers on the PRSA 2009 International Conference Brochure (pdf).
It is not all work at the PRSA conference, and how can it be when you are so close to museums, local art work, submarines and ships?! Casey DeLorme, APR (a blogger at ComPRehension – the PRSA blog) talks about the local attractions in a 1 mile radius from the San Diego Marriot Hotel & Marina where the conference is to be held. Make sure you take in some of the fun and frolic while you’re there!
The PRSA conference is a great opportunity for budding PR pros, too! The various chapters of PRSSA (Public Relations Students Society of America) will attend as usual. The conference is a great platform for students to make those important contacts; after all, good PR simply needs good contacts.
Check out more about the conference from the coordinators themselves, in this short video.