Google Wave, 
to be released to 100,000 members of the public on September 30 (if you want to be one of them, sign up here), promises to change the concept of online communication as we know it. Ever since the Google Wave team introduced the product to the world at the Google I/O Developers Conference held in San Francisco in May of this year, Google Wave has been creating tidal waves all around. Online forums, blogs, and social networking sites have been full of speculations as to how the world would receive it, and whether people really want to let go of almost every online network, to work solely on Google Wave. So…
What is Google Wave?
Lars and Jens Rasmussen
The brain-child of the team that created Google Maps (i.e. brothers Lars and Jens Rasmussen), Google Wave emerged from the teams question, “Why do we have to live with divides between different types of communication… Could a single communication model span all or most of the systems in use on the web today, in one smooth continuum? How simple could we make it?” In Lars’ own words, “A ‘wave’ is equal parts conversation and document, where people can communicate and work together with richly formatted text, photos, videos, maps, and more”.
Google Wave combines aspects of email, instant messaging, wikis, web chat, social networking, and project management into one platform. To your wave, you can include any number of friends or business partners to hold discussions, share files, chat on real time (one of the most well-received features of Google Wave), or comment on any of your post on any forum. Take a look at any complete guide to Google Wave on the blogosphere (including Google’s write-up), to get a peek into the product’s amazing plugins, extensions, applications, and embeds; and learn the terminology (oh,yes!). 
Now, Google Wave has been getting some great reviews, appreciation for its features, and some serious ’standing-up-for’ against negative reviews hinting at Google’s ‘evil-ness’. The question uppermost on everyone’s mind, though, is, “Is the world ready for Google Wave?”
Google Wave promises to change the very concept of email and web communication. Should the world get ready to relinquish its email inbox, forget about logging into its social networking sites, and abandon its blogging dashboard? Wave promises that you will never have to log in to any of these sites, because everything becomes accessible through your waves. It also guarantees that every aspect of the web, including forums, the commenting system, customer support and the education system, could get a new look.
Which brings us to the question…
What does Google Wave mean to PR?
Even as the PR world is trying to learn the ropes with social media, it is suddenly forced to come to terms with another phenomenon that looks to change the entire picture of online PR. Google Wave;, which integrates micro-blogging, blogging, Twittering, RSS, and any other conceivable social media tool; will definitely have an impact on the PR industry. The very method of passing on information becomes different where Google Wave is concerned. No more will PR be the sole right of PR pros. With real-time functionality, any and every Google Wave user or member of the public will become a true creator of PR! News will be reported by a by-stander as much as a licenced journalist! Google Wave will redefine the process of sending out thousands of PR emails each day! To quote Valeria Maltoni from Conversation Agent, “[Google Wave] treats media as a process, where the truth could emerge from many voices, and forms”. Ms. Maltoni asks the daunting question, “Will Google Wave Eliminate the need for PR as Media Relations?”
The Google Wave is already taking the online world by storm, and it hasn’t even been released yet. What do you think this Wave will do for the PR industry? Should the PR industry revamp its methods, join the crowd, or stick to its tried and tested methods?
Tell us what you think.
Tags: Google, GoogleWave, innovation, PR_skills, Public Relations, social_networking
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