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	<title>MyMediaInfo’s Blog</title>
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	<pubDate>Fri, 20 Aug 2010 05:39:26 +0000</pubDate>
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		<title>MyMediaInfo’s Top 10s - Top 10 Twitter Moms</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=303</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=303#comments</comments>
		<pubDate>Fri, 20 Aug 2010 05:39:26 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[MyMediaInfo]]></category>

		<category><![CDATA[Product Features & News]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[media monitoring tool]]></category>

		<category><![CDATA[mommy bloggers]]></category>

		<category><![CDATA[social_networking]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=303</guid>
		<description><![CDATA[Women, especially mothers, on social media make up one of the most powerful communities in the present age of information. They have very successful blogs, are active on Twitter, and lead discussions on most all products related to women, children, motherhood, medicine and health, and much more!
MyMediaInfo brings you a list of the top 10 [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">Women, especially mothers, on social media make up one of the most powerful communities in the present age of information. The<img class="alignright" src="http://www.redeggsolutions.com/newsletter/monthly/images/img2_august2010.gif" alt="" width="200" height="210" />y have very successful blogs, are active on Twitter, and lead discussions on most all products related to women, children, motherhood, medicine and health, and much more!</p>
<p>MyMediaInfo brings you a list of the top 10 Women tweeting about womanhood, motherhood, child-rearing, and related topics**. We have come up with the list through a unique rating method that takes into consideration the number of followers, tweets, overall popularity (retweets, lists etc.), relevance to the topic etc. Using these parameters and more, MyMediaInfo assigns a Score. An MMI Score of 1 is the highest possible. Furthermore, based on the MMI Score, a rating engine based on a 5 Star Rating System awards each Twitter handle a certain number of stars. Twitter handles with 5 stars are considered the most active, most influential in social media, and most relevant to their topics, in the MyMediaInfo database. Incidentally, the 5 Star Rating System is a new feature that has been released in the first week of August.</p>
<p style="text-align: justify;"><img class="aligncenter" src="http://www.redeggsolutions.com/newsletter/monthly/images/stars.gif" alt="" width="197" height="84" /></p>
<p style="text-align: justify;">So, without further ado, here is the list of the Top 10 Twitter Moms</p>
<p>1.	<a href="http://twitter.com/phdinparenting" target="_blank">@phdinparenting</a> – She is a mother of two children – a 6 year old and a 3 year old – and  hence the PhD in parenting! @phdinparenting has an MMI score of 314,  with 26,010* followers and 30,118 tweets at the time of writing this  article. She tweets about her exploration of the art and science of  parenting. In her twitter feed you will find humorous updates on her  daily life, insights into parenting, discussions about products for  children, and more. <a href="http://www.phdinparenting.com/about-2/" target="_blank">PhD In Parenting</a> blogs at <a href="http://www.phdinparenting.com/" target="_blank">www.phdinparenting.com</a>.</p>
<p>2.	<a href="http://twitter.com/CarissaRogers" target="_blank">@CarissaRogers</a> – She calls herself a ‘MOM of all trades”, and tweets about recipes,  blogging tips, parenting fun, and about the store she is opening in  August of 2010. <a href="http://goodncrazy.com/index.php/about-goodncrazy/" target="_blank">Carissa  Rogers</a> has more than 36,158 tweets and 8,785 followers and is  second on the top 10. Her blog posts on <a href="http://goodncrazy.com/" target="_blank">www.goodncrazy.com</a> infuse humor with timely advice  on things are varied as motherhood and photography!</p>
<p>3.	<a href="http://twitter.com/typeamom" target="_blank">@typeamom</a> – This is <a href="http://kelbycarr.com/about/" target="_blank">Kelby  Carr</a> who has an MMI score of 355. To her 23,584 followers, she  introduces herself as “Mom 2.0 empire builder, pioneer of social mom  blog, influencer, speaker, Mom Blog SEO author, [and] social media  consultant”. She has her own website - <a href="http://kelbycarr.com/" target="_blank">kelbycarr.com</a> – where she talks about all things  blogging, and about the Type-A Mom Conference, of which she is the  founder and hostess. She also blogs at <a href="http://typeamomconference.com/" target="_blank">typeamomconference.com</a>.</p>
<p>4.	<a href="http://twitter.com/bitofmomsense" target="_blank">@bitofmomsense</a> – <a href="http://bitofmomsense.com/about/" target="_blank">Rebecca S</a> from Ottawa Canada has 4,132 followers and 32,209 tweets to her credit,  and has an MMI score of 421. Her twitter posts are full of interesting  interactions with other moms on the twitter sphere on anything from food  to the latest version of MS Office. Her insights into technology,  cooking, shopping, travel, and caring for young children, fill up her  blog posts on <a href="http://bitofmomsense.com/" target="_blank">abitofmomsense.com</a>.</p>
<p>5.	<a href="http://twitter.com/BOREDmommy" target="_blank">@BOREDmommy</a> – Coming in fifth on this list, Maria, <a href="http://mommymaria.wordpress.com/about/" target="_blank">a.k.a  BOREDmommy</a> is, as she says, is still trying to be the perfect mom.  Nevertheless, her 29,039 tweets on her adventures with parenting (and  related topics) have earned her 4,364 followers and an MMI score of 517.  She blogs at <a href="http://mommymaria.wordpress.com/" target="_blank">mommymaria.wordpress.com</a>,  where she talks about humorous incidents from her childhood, and her  love for shopping, books, and her kids.</p>
<p>6.	<a href="http://twitter.com/KatjaPresnal" target="_blank">@KatjaPresnal</a> – <a href="http://www.skimbacolifestyle.com/portfolio" target="_blank">Katja  Presnal</a> is the owner of SkimbacoLifestyle.com &amp;  SkimbacoHome.com. An Interior Design editor at LifetimeMoms.com, New  Yorker, mom, wife, and avid skier, she tweets about everything related  with her business and related activities, and throws in some of her  personal experience as a mother. Her personal pages are an informative  log on <a href="http://www.skimbacolifestyle.com/" target="_blank">SkimbacoLifestyle</a> and her work as a Community Manager for <a href="http://www.collectivebias.com/blog/" target="_blank">Collective  Bias</a>. She has 18,660 people regularly following her 22,640 and more  tweets, and an MMI score of 525.</p>
<p>7.	<a href="http://twitter.com/CrunchyGoddess" target="_blank">@CrunchyGoddess</a> – <a href="http://crunchydomesticgoddess.com/about-me/" target="_blank">Amy  Gates</a> is a mom of two, and passionate about home birth, green  living, environmentalism, and Attachment Parenting. She plans to change  the world, “one blog post at a time”! She has 6,823 followers who get a  peek into her mind and life through her 25,671 tweets. They can also  meet her at <a href="http://crunchydomesticgoddess.com/" target="_blank">crunchydomesticgoddess.com</a>,  and at <a href="http://www.blogher.com/" target="_blank">BlogHer</a>,  where she is a contributing writer. She is the owner of <a href="http://www.cafepress.com/theapshop" target="_blank">Attached at  the Hip</a> and <a href="http://www.cafepress.com/cuteasabug" target="_blank">Cute as a Bug</a> – two online shops that sell clothing  and products for moms and kids. Amy Gates has an MMI score of 577.</p>
<p>8.	<a href="http://twitter.com/Freebies4Mom" target="_blank">@Freebies4Mom</a> – <a href="http://freebies4mom.com/about-2/" target="_blank">Heather</a> is a mom and blogger, regularly updating the latest and hottest  freebies for mothers on her blog <a href="http://freebies4mom.com/" target="_blank">Freebies4Mom.com</a>. Her aim is to help moms save money  through coupons, giveaways, sweepstakes, money-saving tips and more.  Heather has 46,433 followers, and has tweeted 9,383 times, giving her an  MMI score of 599.</p>
<p>9.	<a href="http://twitter.com/@ModernMom" target="_blank">@ModernMom</a> – <a href="http://www.modernmom.com/" target="_blank">ModernMom.com</a> is a magazine and community for women and moms. The tweets (all 7,465  of them) are about Celebrity parents, and delicious treats for little  children and adults alike, and any current events going viral on social  media. The community of ModernMom.com was co-founded by <a href="http://twitter.com/brookeburke" target="_blank">Brooke Burke</a> and <a href="http://twitter.com/lisa" target="_blank">Lisa Rosenblatt</a>.  With 49,222 followers, @modernmom has an MMI score of 643.</p>
<p>10.	<a href="http://twitter.com/alizasherman" target="_blank">@alizasherman</a> – A successful businesswoman and the Original Cybergrrl, <a href="http://alizasherman.wordpress.com/about/" target="_blank">Aliza  Sherman</a> is a social media innovator and commentor. She talks about  social media, entrepreneurship, marketing, and traveling on Twitter and  in her blog <a href="http://alizasherman.wordpress.com/" target="_blank">alizasherman.wordpress.com</a>.  She is considered by many as a Thought Leader on social media. She also  blogs at <a href="http://www.workitmom.com/" target="_blank">WorkItMom</a> as <a href="http://www.workitmom.com/bloggers/entrepreneurmom/" target="_blank">Entrepreneur Mom</a>. Aliza Sherman has 7,902 followers  and has tweeted22,219 times, giving her an MMI score of 713.</p>
<p>* All number of tweets and followers are based on facts collected  while the article was written.</p>
<p>**To recreate this list: If you are a customer of MyMediaInfo, and  have access to the social media module of the database, then you can  recreate this list using some easy steps.</p>
<p>1.	Click on the Social Media Module, and then select ‘Twitter’ from  the categories below the search field.</p>
<p>2.	Now enter the keyword search “mom OR mommy OR mother”, and you will  get the entire list of Twitter handles related with this search term.</p>
<p>3.	Now, double click on the column called “MMI Score”, and the list  will rearrange in ascending order. Remember, the smaller the MMI score  number, the more influential the Twitter handle.</p>
<p style="text-align: justify;">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p style="text-align: justify;">This article first appeared in the <a href="http://www.redeggsolutions.com/newsletter/monthly/home-august2010.html">August 2010 issue</a> of <strong>MyMediaNotes</strong> (MyMediaInfo&#8217;s monthly newsletter), and debuted the <em>MyMediaInfo Top 10s Contest</em>.</p>
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		<title>FIFA goes &#8216;Waka Waka&#8217; on Social Media!</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=289</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=289#comments</comments>
		<pubDate>Wed, 21 Jul 2010 08:23:07 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Adidas]]></category>

		<category><![CDATA[Facebook]]></category>

		<category><![CDATA[FIFA World Cup 2010]]></category>

		<category><![CDATA[Mashable]]></category>

		<category><![CDATA[Nike]]></category>

		<category><![CDATA[Paul the Octopus]]></category>

		<category><![CDATA[Twitter]]></category>

		<category><![CDATA[Waka Waka]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=289</guid>
		<description><![CDATA[The FIFA World Cup Football 2010 has finally come to an end. The victors have taken the trophy home joyfully. Brazil looks forward to hosting the 2014 FIFA World Cup, others bid for the opportunity to host the world cup as far into the future as 2018 and 2022, still others set about building a [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The FIFA World Cup Football 2010 has finally come to an end.<img class="alignright" src="http://multitudenyc.files.wordpress.com/2010/06/worldcup1.jpg" alt="" width="244" height="280" /> <a href="http://www.washingtonpost.com/wp-dyn/content/gallery/2010/07/11/GA2010071103265.html">The victors have taken the trophy home joyfully</a>. <a href="http://en.wikipedia.org/wiki/2014_FIFA_World_Cup">Brazil looks forward to hosting the 2014 FIFA World Cup</a>, <a href="http://en.wikipedia.org/wiki/2018_and_2022_FIFA_World_Cup_bids">others bid for the opportunity to host the world cup as far into the future as 2018 and 2022</a>, <a href="http://www.bloomberg.com/news/2010-07-20/osaka-mayor-wants-soccer-stadium-even-if-japan-s-2022-world-cup-bid-fails.html">still others set about building a stadium even if they don&#8217;t get to play host in 2022 (!)</a>, and some just wonder how, after all the sweat, muscle and determination shown by 11 iconic footballers to win the world cup, <a href="http://www.fifa.com/worldcup/news/newsid=1275628/">an octopus steals the show</a>!</p>
<p style="text-align: justify;">Let&#8217;s set aside that uproar for a moment, and consider another phenomenon that took the football world by storm - Social Media. This is the first FIFA World Cup Football to enjoy the benefits, even fame, that come from social media! The previous world cup was held in 2006, when social media was a relatively new wonder that had not caught up. You may have noted how that brings into perspective the fact that social media has become a huge force to reckon with, in the short period of 4 years!</p>
<p style="text-align: justify;">Anticipation was rife very early on, as to how the social media sphere would interpret the football fever! In May of 2010, <a href="http://www.meettheboss.tv/">MeetTheBoss.TV</a> spoke about the many factors involved in the business of football that would ensure that social media activity is at its peak. &#8220;Sponsorships are more than ever about ROI rather than awareness, this makes engagement via social media even more vital&#8221;, says Ciaran Duffy, Web Editor of MeetTheBoss TV. <a href="http://www.meettheboss.tv/articles/?articleid=416">The post </a>contains an <a href="http://istrategy2010.com/wp-content/uploads/MTB_SocialFootball.png">infographic</a> on how social media has helped football clubs increase their popularity. <a href="http://www.mpdailyfix.com/author/veronica-jarski/">Veronica Maria Jarski</a>, a blogger on <a href="http://www.marketingprofs.com/">MarketingProfs.com</a> spoke excitedly about how social media will redefine the way the game is watched by fans. In <a href="http://www.mpdailyfix.com/world-cup-2010-a-social-media-gooooooal/">a post she wrote on the first day of FIFA 2010</a>, she quotes Twitter employee Robin Sloan as saying, “… The World Cup will eclipse everything we have seen so far on Twitter, including the U.S. election, the Oscars, or the Super Bowl simply because it is so international.” <a href="http://matadorsports.com/">MatadorSports.com</a> <a href="http://matadorsports.com/world-cup-could-set-new-social-media-records">predicted that FIFA World Cup 2010 could set new world records in social media</a>!</p>
<p style="text-align: justify;">Were these people right in their predictions? Things started off to a slow start, as all new phenomenons will do. Warming up to social media and using it to further the goodness of the  game, may have seemed a distant probability, considering that, in 2009, some British football club managers were skeptical regarding the suitability of letting loose a bunch of &#8216;passionate&#8217; fans on social media sites. (Stories <a href="http://www.crowdsurfing.net/2009/01/26/footballs-anti-social-media/">here</a> and <a href="http://www.guardian.co.uk/sport/blog/2009/jan/25/manchester-city-kaka">here</a>.) Add to this the fact that <a href="http://mashable.com/2010/06/12/world-cup-ban-social-media/">many world cup players were banned from using social media in any form during the games</a>, and you can feel the doubt sinking in.</p>
<p style="text-align: justify;">All this changed eventually, in the course of the World Cup, when new records were indeed set, in using social media to share the excitement of FIFA. <a href="http://twitter.com/NiallHarbison">Niall Harbison</a> of <a href="http://www.simplyzesty.com/">SimplyZesty.com</a> posted an <a href="http://www.simplyzesty.com/wp-content/uploads/2010/07/1.jpg">infographic</a> that shows the extent of social media&#8217;s success during the World Cup. (original post <a href="http://www.simplyzesty.com/social-media/world-cup-2010-social-media-statistics-infographic/">here</a>). The numbers are amazing! <em>1.1 million people watched the USA vs Algeria match online! UK internet traffic rose by 1/3rd during England&#8217;s match against Slovenia. The Vuvuzela iPhone App became the number 1 app in iTunes in 50 countries in June! Coca Cola&#8217;s sponsored hashtag <a href="http://twitter.com/#search?q=%23wc2010">#wc2010</a> received 86 million impressions in 24 hours!!</em></p>
<p style="text-align: justify;">And there&#8217;s more&#8230; Nike, considered by some to be the unofficial sponsor of FIFA 2010, <a href="http://blog.thoughtpick.com/2010/06/nike-football-on-facebook-apps-using-social-media-brilliantly.html">cleverly used the &#8216;Like&#8217; button in Facebook</a> to promote their <a href="http://www.youtube.com/watch?v=idLG6jh23yE&amp;feature=player_embedded">3-minute television commercial ‘Write the future’</a> on their <a href="http://www.facebook.com/nikefootball?v=app_10442206389&amp;ref=ts#!/nikefootball?v=app_10467688569&amp;ref=ts">Nike Football Facebook page</a>. The result? The commercial had received 14 million views between mid-May and mid-June. This number would have only increased as the finals drew closer. Adidas also came up with <a href="http://www.facebook.com/adidasfootball">its own Facebook page</a>. This graph shows the amount of social media traffic the various companies received during the World Cup.</p>
<dl class="wp-caption aligncenter" style="width: 412px;">
<li><a href="http://www.zitzsolutions.com/2010/06/19/fifa-soccer-world-cup-2010-social-media-scores-big-863/"><img class="aligncenter" src="http://www.zitzsolutions.com/wp-content/uploads/image4.png" alt="image courtesy http://www.zitzsolutions.com" width="402" height="238" /></a>image courtesy http://www.zitzsolutions.com</li>
</dl>
<p style="text-align: justify;">The <a href="http://www.briansolis.com/2010/07/the-2010-world-cup-inspires-creativity-in-social-media/">World Cup ignited a lot of creativity in social media</a>, with many companies revamping their ad campaigns to include the brilliance of social media. Speaking of strange yet successful ad campaigns, wonder how many offers <a href="http://www.freshnetworks.com/blog/2010/02/social-media-and-football-fanatics/">this guy received</a>, considering that his loyal fandom is absolutely for sale!! As if Facebook pages, Twitter hashtags, fandom sales, and clever videos weren&#8217;t enough, this year even saw a football networking site, which is essentially&#8230;well&#8230; a social networking and content sharing site for football fans! Check out <a href="http://www.oleole.com/">OleOle.com</a>. And, really, forget Farmville&#8230; who&#8217;s up for renovating a football stadium and buying a couple of football teams?! You can do that on the <a href="http://thenextweb.com/socialmedia/2010/06/04/fifa-the-football-game-comes-to-facebook/">FIFA Superstars game on Facebook</a>!!</p>
<p style="text-align: justify;">With all this action going on, the <a href="http://www.jazzou.com/index.php?option=com_content&amp;task=view&amp;id=2057">traditional media went &#8217;social&#8217;</a> for a while too! <a href="http://news.bbc.co.uk/sport2/hi/football/world_cup_2010/default.stm">BBC</a>, <a href="http://soccernet.espn.go.com/world-cup/?cc=4716&amp;ver=global">ESPN</a>, <a href="http://goal.blogs.nytimes.com/">NYTimes</a>, and a few others had their own social media party going at full swing!!</p>
<p style="text-align: justify;">All said and done, the evolution of World Cup in social media is not a flash in the pan, but a trend that has been growing steadily over the years, and will only get bigger and better in the years to come. <a href="http://mashable.com/2010/06/11/world-cup-evolution/">Mashable&#8217;s article on this evolution says it all</a>.</p>
<p style="text-align: justify;">The possibilities of social media are as endless as the forums and sites that are created everyday. The FIFA World Cup 2010 will be a long-spoken about example for this! So folks, let&#8217;s Waka Waka!!</p>
<p style="text-align: justify;">___________________________________________________________</p>
<p style="text-align: justify;">For a similar post on FIFA and Social Media, read <a href="http://footballmedia.com/football-and-social-media/">&#8220;Football and Social Media&#8221;</a> by <a href="http://footballmedia.com/">FootballMedia.com</a>.</p>
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		<title>10 Social Media Best Practices  for PR Pros</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=274</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=274#comments</comments>
		<pubDate>Thu, 08 Jul 2010 09:47:53 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[media monitoring tool]]></category>

		<category><![CDATA[networking]]></category>

		<category><![CDATA[PR strategy]]></category>

		<category><![CDATA[social_networking]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=274</guid>
		<description><![CDATA[Social Media has become a trend that cannot be ignored anymore. More so if you have a growing business. Connecting with the public on Facebook, replying to customer concerns on Twitter, and promoting the product through a blog have all become default agendas in the marketing and sales strategies of companies during the last few [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="alignright" src="http://www.lawpracticematters.com/storage/checklist.jpg" alt="" width="240" height="180" />Social Media has become a trend that cannot be ignored anymore. More so if you have a growing business. Connecting with the public on Facebook, replying to customer concerns on Twitter, and promoting the product through a blog have all become default agendas in the marketing and sales strategies of companies during the last few years. The success of a few corporate giants in the social media forum has spurred on many to take the plunge. However, is everyone equally successful in social media. What are the winners doing right? What can we learn from them?</p>
<p style="text-align: justify;">Here are some things that successful organizations on social media have always done:</p>
<p style="text-align: justify;">1. <span style="color: #3366ff;"><strong>Planning a Social Media Strategy</strong></span>: Before you take the plunge, ask yourself <strong>why</strong> you need to do this. What is your objective in forming a social media presence? What will be the purpose of your presence on social media? Do you have enough time to invest in this undertaking? Plan your approach according to your objective, and plan to be consistent in the forums. Be prepared to invest your time and resources in this undertaking.</p>
<p style="text-align: justify;">2.<strong> <span style="color: #3366ff;">Structure your Online Presence</span></strong>: Do you have accounts on every random social networking site you came across? Does your company profile on one site look different from another? Or is the image of your company or product consistent throughout the social media sphere? If you have two separate agendas for your online presence, keep them as distinct as possible. For instance, if you have one that is based on customer service, promotion and product related activities, and another for employees to socialize, ensure that the two are kept separate. This way people can choose which forum they want to be a part of, and your objective for each page will be understood easily. Also ensure that your profiles on social media networking sites are complete and give  genuine information. This way, people know that they are dealing with a genuine company, and that their conversations will be taken seriously.</p>
<p style="text-align: justify;">3. <span style="color: #3366ff;"><strong>Conversation is Crucial</strong></span>: When we say &#8216;networking&#8217;, it means socializing and forming relationships. Therefore, it becomes essential for any company on social media to participate and listen to the customer or public on social media. As a company, you need to share interesting information and receive feedback from the public. Similarly, try to go to comment or reply to posts, so that people become aware of your presence. Instead of simply setting up an RSS feed for a blog, it would help you  build a relationship if you read the post and comment on it.</p>
<p style="text-align: justify;">4. <span style="color: #3366ff;"><strong>Transparency</strong></span>: Be upfront about your objective for using the social media site. Avoid turning every conversation on social media into a promotional pitch. If you intend to make a pitch, make it clear to your followers or readers that it is the sole objective of that particular post.</p>
<p style="text-align: justify;">5. <span style="color: #3366ff;"><strong>Share Valuable Information</strong></span>: Make your presence on social media valuable to yourself and your readers or followers. Share information that would help others in making a decision or widening their horizons. Listen to useful information shared by others, be it industry or product related, and comment on it. Let your readers or followers know that you are as interested in what they have to say, as you are in saying your piece.</p>
<p style="text-align: justify;">6. <span style="color: #3366ff;"><strong>Mingle, Monitor and Manage</strong></span>: Social Media is an open forum, and it is <em>the</em> place where everyone is talking about your product or company. You need to be watching this space very closely. Devise a method through which you can monitor social media content about you. There are many successful media monitoring tools out there. Find yourself one that suits your specific needs. Listen to what people are saying about your company, product and brand image. Provide them with a forum to express their thoughts, interact with those who are sincere in their feedback, converse with the customer and reassure them of the quality of your product or service. Meet head-on the challenges and criticisms that rise on public forums in social media. All this will prove to your customers, readers and followers that you are serious about maintaining a good relationship with the society.</p>
<p style="text-align: justify;">7. <strong><span style="color: #3366ff;">Consistency and Commitment</span>: </strong>Be consistent in your conversations on social media, and maintain your brand image through out the internet. Be committed to the process of interacting and building relationships on the social media. Set aside the time and resources to carry out this task, as a half-hearted effort will be easily detected and people will react accordingly.</p>
<p style="text-align: justify;">8. <span style="color: #3366ff;"><strong>Track the Monetary Value</strong></span>: Being a corporate on social media, you cannot afford to ignore the monetary value of engaging in social networking online. As Chris Brogan says, in <a href="http://www.youtube.com/watch?v=FtRHBMWHsgg">his interview with SAS&#8217;s Deb Orton</a>, if you feel that your other marketing efforts are proving to be more successful already, you need to think twice about plunging into social media. On the other hand, if you need something to boost your marketing and PR campaigns, then social media could be the one thing that makes all the difference. In this video, Chris Brogan talks about this and other best practices for social media.</p>
<p><object width="560" height="340" data="http://www.youtube.com/v/FtRHBMWHsgg&amp;hl=en_US&amp;fs=1?color1=0x2b405b&amp;color2=0x6b8ab6" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/FtRHBMWHsgg&amp;hl=en_US&amp;fs=1?color1=0x2b405b&amp;color2=0x6b8ab6" /><param name="allowfullscreen" value="true" /></object></p>
<p style="text-align: justify;">9.<strong> <span style="color: #3366ff;">Be Interesting</span></strong>: There are a million interesting things you can do on social media that will increase your visibility and promote you in a positive way in public. Showcase your products, create interest in your events, crowd source your search for innovative ideas and offer exciting prizes for the best ideas. All this, and more, will ensure a place for your company or product in the memory of the public.</p>
<p style="text-align: justify;">10.<strong> <span style="color: #3366ff;">Courtesy pays</span></strong>: All the rules of living in a normal society apply on social media. When you make a mistake, apologize immediately and sincerely. People are willing to forgive more often than not! Return the kindness shown to you by others. Follow back those who follow you  (if they are not spammers!), promote another person&#8217;s blog and send some readership their way, link back to a Facebook post that you think is useful, comment positively on posts, respond immediately when a customer expresses discontent or concern. Courtesy never goes out of fashion.</p>
<p style="text-align: justify;">These are just a few things that you could do to get the most out of your social media experience as a corporate and a brand. If there are more that you can think of, add them to the pool in the comments!</p>
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		<title>Earth Day - To Pitch or Not to Pitch!</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=269</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=269#comments</comments>
		<pubDate>Thu, 22 Apr 2010 11:20:21 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[PR and News]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[earthday]]></category>

		<category><![CDATA[pitching tips]]></category>

		<category><![CDATA[PR strategy]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=269</guid>
		<description><![CDATA[Earth Day is 40 years old on 22 April 2010. Millions of people are coming together to do their part to save Planet Earth. Everyone, but everyone, has their theory on how to celebrate Earth Day! People are planning rallies, hosting carnivals, festivals and fashion shows, and killing energy bills (!)&#8230;no, wait&#8230; that can&#8217;t be [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><a href="http://www.earthday.org/">Earth Day</a> is 40 years old on 22 April 2010. Millions of people are coming together to <a href="http://gazettextra.com/news/2010/apr/22/celebrate-earth-day-action/">do their part to save Planet Earth</a>. Everyone<a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/04/21/AR2010042102319.html"><img class="alignright" src="http://rlv.zcache.com/earth_day_2010_sticker-p217600029707942796tdcj_210.jpg" alt="" width="251" height="251" /></a>, but everyone, has their theory on <a href="http://www.wikihow.com/Celebrate-Earth-Day">how to celebrate Earth Day</a>! People are <a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/04/21/AR2010042102319.html">pla</a><a href="http://www.washingtonpost.com/wp-dyn/content/article/2010/04/21/AR2010042102319.html">nning rallies</a>, <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/04/21/BAHT1D2AQI.DTL">hosting carnivals</a>, <a href="http://www.myfoxtampabay.com/dpp/news/scitech/foxe/tampa-bay-area-earth-day-events-042110">festivals and fashion shows</a>, and <a href="http://www.thenorthwestern.com/article/20100422/OSH0101/100421193/1987/OSHopinion/Wisconsin-clean-energy-transit-elections-bills-dead">killing energy bills</a> (!)&#8230;no, wait&#8230; that can&#8217;t be good!</p>
<p style="text-align: justify;">Of course, there is no need to ask, &#8220;What will you be doing to celebrate Earth day?&#8221; As a good corporate role model, I&#8217;m sure you have some eco-friendly activity planned. On the other hand, what I will ask you is, &#8220;What do you think of commercializing Earth Day?&#8221;</p>
<p style="text-align: justify;">Everybody&#8217;s doing it! Take, for instance, James Cameroon, the man who popularized blue body paint a second time, after Mel Gibson! The director of Avatar has <a href="http://www.nydailynews.com/entertainment/movies/2010/04/22/2010-04-22_james_cameron_uses_earth_day_release_of_avatar_dvd_to_promote_environmental_crus.html">planned the release of the movie in DVDs to coincide with the Earth Day</a>! Can you see the irony in <a href="http://www.biologicaldiversity.org/">The Center for Biological Diversity</a> <a href="http://green.blogs.nytimes.com/2010/04/21/an-earth-day-pitch-raises-eyebrows/">giving away free condoms</a> even though latex is not bio-degradable! The powers that be join in, with a <a href="http://www.mcclatchydc.com/2010/04/20/92532/pentagon-taking-the-lead.html?storylink=addthis">move to cut back on fossil fuels</a>, strategically coinciding with Earth Day.</p>
<p style="text-align: justify;">Where does corporate social responsibility end, and where does it start being all about the corporate? We have commercialized just about everything on the planet, from <a href="http://www.getelastic.com/valentines-day-marketing/">love</a> to <a href="http://www.pamil-visions.net/annual-easter-eggs-hunts/213712/">religion</a>, to <a href="http://www.universalroyalty.com/">childhood</a>. Our <a href="http://people.howstuffworks.com/earth-day-qotd.htm">greed for more and disrespect for the planet is what has brought about the necessity for an Earth Day</a>. Will we drive the final nail in the coffin and commercialize Earth Day too?</p>
<p style="text-align: justify;"><a href="http://trueslant.com/people/laurieessig/">Laurie Essig</a> of <a href="http://trueslant.com/">True/Slant</a> takes <a href="http://trueslant.com/laurieessig/2010/04/21/not-buying-earth-day/">a bold stand</a>, condoning all those who have commercialized Earth Day into just another vehicle to sell their products. &#8216;Going Green&#8217; is looked at as just another stunt to hog the limelight for that few moments of fame, and <a href="http://www.psychologytoday.com/blog/sex-murder-and-the-meaning-life/201002/want-show-your-wealth-and-status-buy-hybrid">celebrities are the biggest offenders</a>, according to <a href="http://www.psychologytoday.com/">Psychology Today</a>. Simply <a href="http://walmart.ca/wms/microsite/greenproducts/?247SEM">wrapping your product in a veneer of so-called environmentalism</a> does not mean that you have done your part to save the earth! The New York Times <a href="http://www.nytimes.com/2010/04/22/business/energy-environment/22earth.html?src=busln">regrets that Earth Day has simply become a big business</a>.</p>
<p style="text-align: justify;">We implore you to ask yourself this: <a href="http://geofflivingston.com/2010/04/21/does-the-40th-earth-day-matter/">Does Earth Day matter anymore</a>? Can we do something really meaningful to save the planet? Or will Earth Day simply be another Hallmark moment?</p>
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		<title>Media Monitoring is Now Just a Click Away!</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=260</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=260#comments</comments>
		<pubDate>Thu, 15 Apr 2010 08:30:41 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[MyMediaInfo]]></category>

		<category><![CDATA[Product Features & News]]></category>

		<category><![CDATA[iPhone app]]></category>

		<category><![CDATA[media contacts]]></category>

		<category><![CDATA[media monitoring tool]]></category>

		<category><![CDATA[myedcals]]></category>

		<category><![CDATA[social media module]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=260</guid>
		<description><![CDATA[For the past 4 years, MyMediaInfo has been providing the most accurate and current media information through its PR software. With our product, so far, you could view thousands of editorial calendars, gain access to the profiles of thousands of journalists, including their twitter handles and blogs, and other social media. We have made our [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">For the past 4 years, MyMediaInfo has been providing the most accurate and current media information through its PR software. With our product, so far, you could <a href="http://blog.mymediainfo.com/mymediainfo-blog/?p=9">view thousands of editorial calendars</a>, gain access to the <a href="http://mymediainfo.com/press-release1.html">profiles of thousands of journalists</a>, including <a href="http://blog.mymediainfo.com/mymediainfo-blog/?p=250">their twitter handles and blogs, and other social media</a>. We have made our<a href="http://www.pitchengine.com/mymediainfo/mymediainfo-fall-release--70-updates-including-journalists-pics/31537/"> searches smarter, and added more features </a>that make your MyMediaInfo experience efficient and quick. Most recently, MyMediaInfo went one step further to give you the <a href="http://blog.mymediainfo.com/mymediainfo-blog/?p=228">Campaign Module</a>, which allowed you to organize your PR campaigns on the same platform.</p>
<p style="text-align: justify;">So, now the journalists are identified, the research is done, and the pitches are made. Now the question arises, &#8220;Who has written about my product?&#8221; &#8220;What coverage has my pitch received in the media?&#8221; How will I monitor the coverage and the impressions in the industry?&#8221;</p>
<p style="text-align: justify;">To answer your questions, MyMediaInfo has launched the Media Monitoring module in April 2010. Fresh off the table, this feature allows you to enter your search terms in a Google-like Advanced search template. If you are a Boolean search expert, the tool helps you take your search to the next level. The Media Monitoring module helps you monitor over 10,000 print publications, 25,000 and more online publications, 35,000+blogs, and thousands of newswires and broadcast media. Through your searches, you can keep tabs on the impression of the media on your product or company, and follow the coverage of your competitors and their products. The module will bring you the latest news and any news based on the time frame that you choose. <img class="aligncenter size-full  wp-image-263" title="search-results-media-monitoring" src="http://blog.mymediainfo.com/mymediainfo-blog/wp-content/uploads/2010/04/search-results-media-monitoring.jpg" alt="search-results-media-monitoring" width="314" height="240" /></p>
<p style="text-align: justify;">Added features enable you to create a media analysis report based on &#8216;Prominence&#8217;, &#8216;Tonality&#8217;, &#8216;Audience Impression&#8217;, and &#8216;Media Types&#8217;, to name a few. You can also use the module to email the report to a personal inbox, or print out or save the report at your convenience.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-265" title="report-images" src="http://blog.mymediainfo.com/mymediainfo-blog/wp-content/uploads/2010/04/report-images.jpg" alt="report-images" width="360" height="295" /></p>
<p style="text-align: justify;">With MyMediaInfo&#8217;s Media Monitoring module, keeping abreast with media coverage is just one mouse click away! For more details, please look up <a href="http://mymediainfo.com/press-release15.html">our press release</a> on this feature. You can also view a demo here:</p>
<p style="text-align: justify;"><a href="http://www.youtube.com/watch?v=-jt4XH70mLk">Demo - MyMediaInfo\&#8217;s Media Monitoring module</a></p>
<p style="text-align: justify;">And all this is now easily accessible on your Smart Phone. MyMediaInfo has launched its own iPhone application, bringing MyMediaInfo into your palm, accessible at all times. Find out more in <a href="http://mymediainfo.com/press-release14.html">our press release</a>, or view this video for a quick demo by <a href="http://www.linkedin.com/in/erichill2">Eric Hill</a>:</p>
<p style="text-align: justify;"><a href="http://www.youtube.com/watch?v=qBV0B8JuvrU">Demo - MyMediaInfo&#8217;s iPhone App</a></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-264" title="iphone-app-mymediainfo-2" src="http://blog.mymediainfo.com/mymediainfo-blog/wp-content/uploads/2010/04/iphone-app-mymediainfo-2.jpg" alt="iphone-app-mymediainfo-2" width="280" height="238" /></p>
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		<title>Social Media at your Fingertips – MyMediaInfo’s January 2010 Release!</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=250</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=250#comments</comments>
		<pubDate>Sun, 31 Jan 2010 10:58:41 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[MyMediaInfo]]></category>

		<category><![CDATA[Product Features & News]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[new releases]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=250</guid>
		<description><![CDATA[The social media has been one of the fastest rising phenomena in the world in the past year. Global time spent on social media sites has increased by 82% every year. In as early as April of 2009, Mashable reported a marked increase in the number of people using Twitter, blogs, and other social media [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The social media has been one of the fastest rising phenomena in the world in the past year. <a href="http://socialmediaatwork.com/category/statistics/">Global time spent on social media sites has in<img class="alignright size-full wp-image-251" title="untitled" src="http://blog.mymediainfo.com/mymediainfo-blog/wp-content/uploads/2010/02/untitled.jpg" alt="untitled" width="261" height="119" />creased by 82% every year</a>. In as early as April of 2009, <a href="http://mashable.com/2009/04/17/web-in-numbers-social-media/">Mashable reported</a> a marked increase in the number of people using Twitter, blogs, and other social media as sources of news. The extent of popularity with the public and effectiveness in communication has rendered the social media as the most pertinent vehicles for public relations.</p>
<p style="text-align: justify;">In keeping with the unprecedented growth of social media in the past year, <a href="http://mymediainfo.com/press-release13.html">MyMediaInfo launches the January release of the product</a> which incorporates social media into the PR domain. MyMediaInfo now has a Social Media module, which consists of Twitter accounts, blogs, and forums. Now, a user can gain access to information on more than 20,000 blogs, 5,000+ forums, and more than 35,000 Twitter accounts. The database also has thousands of Facebook, LinkedIn, and MySpace profiles. In addition to this, it contains Alexa data, RSS feeds, tag information, and other details for all these social media as well as forums.</p>
<p style="text-align: justify;">Apart from the social media feature, MyMediaInfo also has the Campaign Module, which offers you an easy solution for campaign management. This is an entirely new feature that has been added to increase the user-friendly nature of the database. The user can do away with planners and organizers on various platforms to coordinate all PR campaign activities! The MyMediaInfo campaign module allows users to create and maintain their own planner, set up reminders of campaign activities, track activities related to contacts, outlets and edcals, and tag the journalists, Twitters, or newspapers that they need to contact. The module will give alerts and reminders, thus bringing all the PR solutions to one place, where multiple campaigns are managed through one account name. The MyMediaInfo Campaign module assures increased efficiency, maximum reach, and utmost accuracy in your PR activities!</p>
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		<title>Post-Recession: Effective PR Tools in a Recovering Economy</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=228</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=228#comments</comments>
		<pubDate>Thu, 17 Dec 2009 10:22:02 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[PR and News]]></category>

		<category><![CDATA[Tips]]></category>

		<category><![CDATA[Fall Release]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[MyMediaInfo]]></category>

		<category><![CDATA[PR_skills]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[recession]]></category>

		<category><![CDATA[recovering economy]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=228</guid>
		<description><![CDATA[The great recession has come and gone, leaving unemployment, stock market crashes, mountainous losses, and inflation in its wake. Nevertheless, according to an article in Monsters&#38;Critics.com published on 2 December 2009, the Federal Reserve has released a survey which claims that &#8220;most parts of the United States have witnessed some improvement in their economies over [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><img class="alignleft size-full wp-image-236" title="recovery1" src="http://blog.mymediainfo.com/mymediainfo-blog/wp-content/uploads/2009/12/recovery1.jpg" alt="recovery1" width="215" height="215" />The great recession has come and gone, leaving unemployment, stock market crashes, mountainous losses, and inflation in its wake. Nevertheless, according to an <a href="http://www.monstersandcritics.com/news/business/news/article_1516680.php/Two-years-after-recession-begins-Fed-says-most-of-US-improving">article in Monsters&amp;Critics.com</a> published on 2 December 2009, the Federal Reserve has released a survey which claims that &#8220;most parts of the United States have witnessed some improvement in their economies over the last months&#8221;.</p>
<p style="text-align: justify;">Although the rest of the economy is still in the process of picking itself up and dusting off the effects of the recession, the PR industry has proved to be pretty resilient throughout the whole ordeal. IsleNews.com carries <a href="http://guernsey.isle-news.com/archives/pr-industry-remains-resilient-in-recession/2578/">an article to this effect</a>. Some 2000 Chartered Institute of Public Relations members were surveyed, and the following results were found:</p>
<p style="text-align: justify;">- Many areas of the PR industry have expanded in spite of the recession, with the digital PR sector seeing the greatest growth.</p>
<p style="text-align: justify;">- Around 33% of the consultants have been successful in retaining more than 10 regular clients, and some 60% have added between two and five clients.</p>
<p style="text-align: justify;">- The budgets for Communication in most PR firms have remained stable through the recession.</p>
<p style="text-align: justify;">That the PR industry has emerged relatively unscathed is obvious from the survey. Now that growth is imminent in the global economy, there is more scope for innovation and value-adding techniques that could take your PR company to greater heights. When a PR company is seen as evolving, adapting and innovating in spite of an economy in rebound, the faith of the stakeholders and the public is strengthened.</p>
<p style="text-align: justify;">To keep this confidence alive, a PR company should look for the best PR strategies on offer. Press releases and editorial opportunities take on monumental importance. At the same time, one cannot help but give prime importance to online PR solutions like media and editorial calendar databases, and the all-pervasive social media.</p>
<p style="text-align: justify;">One such source of ideal PR campaign solutions is the MyMediaInfo Media Database. MyMediaInfo already has close to 300,000 editorial opportunities for the year 2010 alone. The database also has close to 200,000 editorial contacts. The resilience <img class="alignright size-full wp-image-237" title="mymediainfo-official-logo" src="http://blog.mymediainfo.com/mymediainfo-blog/wp-content/uploads/2009/12/mymediainfo-official-logo.png" alt="mymediainfo-official-logo" width="226" height="96" />of the PR industry has spurred us on to refine the media database further to include the Twitter handles and feeds of journalists, enhancements in the profiles and addition of images, and refinements in the Google-like search of the tool. Search suggestions are just one of the additions made to the search feature of the database. Customization options in saved lists and drafts of press releases that have been distributed are some of the new features added to <a href="http://mymediainfo.com/press-release11.html">the Autumn release of MyMediaInfo</a>.</p>
<p style="text-align: justify;">With the promise of the ideal PR solution for an exciting campaign, your booming PR practice will more than surpass the recovering economy in flying colors.</p>
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		<title>Ghost Twittering - Is it Spooking Your Followers?</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=222</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=222#comments</comments>
		<pubDate>Thu, 26 Nov 2009 11:16:45 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[PR and News]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Barack Obama]]></category>

		<category><![CDATA[Britney Spears]]></category>

		<category><![CDATA[ghost twittering]]></category>

		<category><![CDATA[micro-blogging]]></category>

		<category><![CDATA[Shaquille O'Neal]]></category>

		<category><![CDATA[social_networking]]></category>

		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://blog.mymediainfo.com/mymediainfo-blog/?p=222</guid>
		<description><![CDATA[President Barack Obama shook the social media world two weeks ago with his confession that he has never used Twitter. Talking to students in China, he said, &#8220;I have never used Twitter but I&#8217;m an advocate of technology and not restricting internet access&#8221;. Suddenly, his heartfelt Twitter reaction to winning the Nobel Peace Prize seemed [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">President Barack Obama shook the social media world two weeks ago with his <a href="http://www.readwriteweb.com/archives/obama_i_have_never_used_twitter.php">confession that he has never used Twitter</a>. Talking to students in China, he said, &#8220;I have never used Twitter but I&#8217;m an advocate of technology and not restricting internet access&#8221;. Suddenly, his heartfelt Twitter reaction to winning the Nobel Peace Prize seemed a heart-wrenching farce to many in the Twitterverse:</p>
<p style="text-align: justify;">
<p style="text-align: center;"><img class=" aligncenter" src="http://images.eonline.com/eol_images/Entire_Site/20091009/500.obama.barack.twitter.lc.100909.jpg" alt="Obamas Humbled tweet." width="407" height="244" /></p>
<p style="text-align: justify;">The event has brought two intimidating question to the forefront. One side of the camp asks, &#8220;Didn&#8217;t we vote for him <em>because </em>he was approachable, sincere, tech-savvy, and down-to-earth? <a href="http://www.cosmopolitanconservative.com/2009/11/16/the-transparency-of-obamas-web-use/">So was it all a lie</a>?&#8221; The other side asks, &#8220;<a href="http://www.sling.com/blog/6042/Barack-Obama-Doesn%27t-Write-His-Own-Tweets-%28Duh%29">How can people be so naïve as to assume that busy celebrities, especially the President of the United States, actually post their own tweets?</a>&#8221; Dialogues are rife on these issues, but it brings to surface these older, yet very relevant questions:</p>
<p style="text-align: justify;"><strong>&#8220;</strong><span style="color: #000080;"><strong>Do celebrities really hire ghost-twitterers?&#8221;</strong></span> Yes, it appears so. There are many famous personalities who have had their tweets posted by another person who is familiar with their sentiments on most things, and is privy to their day-to-day happenings. Apart from <a href="http://twitter.com/barackobama">President Obama</a>, some well-known celebrities who have ghost-twitterers are <a href="http://twitter.com/50cent">50 Cent</a>, <a href="http://twitter.com/britneyspears">Britney Spears</a>, <a href="http://twitter.com/THE_REAL_SHAQ">Shaquille O&#8217;Neal</a>, and <a href="http://twitter.com/GuyKawasaki">Guy Kawasaki</a>, and even some CEOs of famous companies, to name a few.</p>
<p style="text-align: justify;"><strong><span style="color: #000080;">&#8220;Isn&#8217;t this unethical?&#8221;</span></strong> Well, the floor is divided on this one. <img class="alignright" src="http://cache.gawker.com/assets/images/deadspin/2009/02/Shaq_avatar.jpg" alt="" width="157" height="171" />Some say that it is downright unethical, as the very objective of Twitter is to tell the world what <em>you</em> are doing, thinking, feeling etc. It is unfair to lead people to think they have an online rapport with an individual, when it is really their secretary or some other third person. It is especially unacceptable if a CEO uses a twitter account ostensibly to interact with customers and supporters, but all responses are from third parties. Others, like Guy Kawasaki, claim that &#8216;content is king&#8217;. Good content can be contributed by anyone. The identity of the twitterer makes no difference.</p>
<p style="text-align: justify;">Which leads us to the third question, <span style="color: #000080;"><strong>&#8220;Don&#8217;t followers deserve a full disclosure?&#8221;</strong></span> Why don&#8217;t people simply tell the readers that their posts are updated by ghost-twitterers? It would make everything that much more simpler. Guy Kawasaki stands by this notion, as seen in <a href="http://davefleet.com/2009/03/guy-kawasaki-discloses-ghost-writers-defuses-issue/">an interview</a> with <a href="http://twitter.com/davefleet">Dave Fleet</a> on <a href="http://davefleet.com/">davefleet.com</a>. Britney Spears has two ghost-twitterers as is apparent from some of her tweets labeled &#8220;Adam Leber&#8221; and &#8220;Lauren Kozak&#8221;.</p>
<p style="text-align: justify;">Follow that with, <span style="color: #000080;"><strong>&#8220;Doesn&#8217;t the term &#8216;Verified Account&#8217; lose some of its meaning now?&#8221;</strong></span> Twitter labels the real Twitter accounts of celebrities as &#8220;Verified Accounts&#8221;. It is taken for granted that the tweets are from the individuals themselves. Followers are as much attracted to the sincerity and reality of the celebrity, as to the rush of rubbing virtual shoulders with a star. When a CEO claims he will answer queries from customers,  people come looking for a response from the man himself, not the customer service desk. In the light of ghost twittering, whether disclosed or otherwise, it all becomes a little pointless.</p>
<p style="text-align: justify;">If we were to now look at things from the PR perspective, the final &#8216;nail-in-the-coffin&#8217; question is this:<strong><span style="color: #000080;"> &#8220;Did people&#8217;s trust in high profile twitter users just fall a notch or two?&#8221;</span></strong> Will the client ever trust again? <a href="http://www.odesk.com/blog/2009/08/business-executives-twittering-twitter-ceos/">Can good PR be done through ghost twitterers and proxies?</a></p>
<p style="text-align: justify;">What&#8217;s your take on this issue?</p>
<p style="text-align: justify;"><img class="aligncenter" src="http://i2.current.com/images/epg/supernews/SN0104Twitter2/1_400x300.jpg" alt="" width="342" height="256" /></p>
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		<title>Top 10 Must-Reads for the PR Professional!</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=212</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=212#comments</comments>
		<pubDate>Mon, 16 Nov 2009 13:46:24 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[PR and News]]></category>

		<category><![CDATA[Reviews]]></category>

		<category><![CDATA[Social Media]]></category>

		<category><![CDATA[Amazon.com]]></category>

		<category><![CDATA[book reviews]]></category>

		<category><![CDATA[books]]></category>

		<category><![CDATA[Public Relations]]></category>

		<category><![CDATA[top-10 lists]]></category>

		<guid isPermaLink="false">http://207.150.195.41/mymediainfo-blog/?p=212</guid>
		<description><![CDATA[Here is a list of must-read books for every PR professional. These best-sellers are top of the charts for a reason, which is that they are valuable insights into the PR industry from bloggers, PR pros, industry veterans, social media experts and marketing gurus. If you want to be inspired enough to take your PR [...]]]></description>
			<content:encoded><![CDATA[<p>Here is a list of must-read books for every PR professional. These best-sellers are top of the charts for a reason, which is that they are valuable insights into the PR industry from bloggers, PR pros, industry veterans, social media experts and marketing gurus. If you want to be inspired enough to take your PR practice to the next level, these books will do it for you.</p>
<p>The top 10 books you should read if you are a PR professional are:</p>
<p>1. <strong><a href="http://www.amazon.com/New-Rules-Marketing-PR-Podcasting/dp/0470379286/ref=pd_ts_b_1?ie=UTF8&amp;s=books"><em>The New Rules of Marketing &amp; PR: how to use news releases, blogs, podcasting, viral marketing &amp; online media to reach buyers directly</em></a></strong> by <a href="http://www.davidmeermanscott.com/bio.htm">David Meerman Scott</a> - This book could be just what you are looking for, if you want a fresh perspective on the PR industry, some new ideas on your marketing strategies, and if you have a few questions on internet marketing. This book is <a href="http://www.amazon.com/gp/bestsellers/books/2711">now among the top choices in Amazon.com</a>.</p>
<p>2. <a href="http://www.amazon.com/PR-2-0-Media-Tools-Audiences/dp/0321510070"><strong><em>PR 2.0: New Media, New Tools, New Audiences</em></strong></a> by <a href="http://www.informit.com/authors/bio.aspx?a=D70B3DBB-4DE6-4D95-8D3C-ED951BAD4A2D">Deirdre Breakenridge</a>. This book tells you all you need to know about combining <img class="alignright" src="http://www.schipulcon.com/attachments/wysiwyg/3/DeirdreCompressed.jpg" alt="" width="147" height="154" />good old-fashioned PR with the speed and effectiveness of social media. Deirdre Breakenridge tells you why you should be on social media, and how to go about it.</p>
<p>3. <a href="http://www.amazon.com/Putting-Public-Back-Relations-Reinventing/dp/0137150695/ref=sr_1_3?ie=UTF8&amp;s=books&amp;qid=1258359711&amp;sr=1-3"><strong><em>Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR</em></strong></a> by <a href="http://en.wikipedia.org/wiki/Brian_Solis">Brian Solis</a> and Deirdre Breakenridge. This book comes at a time when the PR industry has all but forgotten the very purpose for which it exists - the public. The authors remind us that good relations and sincerity never went out of fashion, after all.</p>
<p>4. <a href="http://www.amazon.com/Trust-Agents-Influence-Improve-Reputation/dp/0470743085"><em><strong>Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust</strong></em></a> by <a href="http://www.chrisbrogan.com/about/">Chris Brogan</a> and<a href="http://inoveryourhead.net/about-julien/"> Julien Smith</a>. Written <img class="alignleft" src="http://www.merca20.com/wp-content/gallery/iab-conecta-2009/chris-brogan.jpg" alt="" width="124" height="166" />by two of the most reputed experts in the social media and PR industry, this book tells you how you can build trust for your product and company using the social media. It contains real-life examples and input from hands-on experiences of the authors.</p>
<p>5. <a href="http://www.amazon.com/Groundswell-Winning-Transformed-Social-Technologies/dp/1422125009/ref=sr_1_1?ie=UTF8&amp;s=books&amp;qid=1258360774&amp;sr=8-1"><em><strong>Groundswell: Winning in a World Transformed by Social Technologies</strong></em></a> by <a href="http://www.monitortalent.com/documents/li.pdf">Charlene Li</a> and <a href="http://www.forrester.com/Groundswell/authors.html">Josh Bernoff</a>. If you are still grappling with the nuances of social media and modern technologies, then it doesn&#8217;t hurt to read one more book on it. This book deals with the concept of &#8216;groundswell&#8217; in particular, and why your business should take advantage of it.</p>
<p>6. <a href="http://www.amazon.com/Word-Mouth-Marketing-Companies-Talking/dp/1419593331/ref=sr_1_2?ie=UTF8&amp;s=books&amp;qid=1258359711&amp;sr=1-2"><em><strong>Word of Mouth Marketing: How Smart Companies Get People Talking</strong></em></a> by <a href="http://www.redroom.com/author/andy-sernovitz/bio">Andy Sernovitz</a> and<a href="http://www.guykawasaki.com/about/index.shtml"><strong> </strong>Guy Kawasaki</a>. Word-of-mouth is the best PR that money can&#8217;t buy, and this book talks about how you can make <img class="alignright" src="http://www.ideachampions.com/weblogs/GuyKawasaki.jpg" alt="" width="180" height="127" />people sit up and take notice of your name, company, cause or product long enough to tell other people about it. A great guide to goodwill creation, this book is also one of the most popular on Amazon.com.</p>
<p>7. <a href="http://www.amazon.com/gp/product/0470499273?ie=UTF8&amp;tag=publicrelat04-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0470499273"><em><strong>The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media</strong></em></a> by <a href="http://www.allbusiness.com/bio/paul-chaney/2984663-1.html">Paul Chaney</a>. The title is self-explanatory, and so is the book. Though this book is also on internet marketing, it comes from the viewpoint of a leading expert on blogging who is also known as The Blog Coach.</p>
<p>8. <a href="http://www.amazon.com/gp/product/0415997534?ie=UTF8&amp;tag=publicrelat04-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0415997534"><strong><em>Public Relations Writing Worktext: A Practical Guide for the Profession</em></strong></a> by <a href="http://www.linkedin.com/pub/joe-zappala/5/394/168">Joseph Zappala</a> and <a href="http://www.routledge.com/shopping_cart/products/product_detail.asp?curTab=BIO&amp;id=&amp;parent_id=&amp;sku=&amp;isbn=9780415997546&amp;pc=">Ann R. Carden</a>. This is a down-to-basics book, which stays true to its claim of being a &#8216;practical guide&#8217; to public relations. The book gives special emphasis to coordinating public relations with HR, marketing, legal councel, finance, operations etc.</p>
<p>9. <a href="http://www.amazon.com/Press-Releases-Are-Not-Strategy/dp/0976252708"><em><strong>Press Releases are Not a PR Strategy: An Executive&#8217;s Guide to Public Relations</strong></em></a> by <a href="http://www.lindavandevrede.com/">Linda B. Vandevrede</a>. Vandevrede uses 25 years of experience in the marketing and PR field to break numerous Pr misconceptions and reveals that PR is something that something more than simply sending out tons of emails and waiting for responses.</p>
<p>10. <a href="http://www.amazon.com/Strategic-Public-Relations-Principles-Harness/dp/1436387256"><em><strong>Strategic Public Relations: 10 Principles to Harness the Power of PR</strong></em></a> by <a href="http://strategicprbook.com/author.htm">Jennifer Gehrt</a> and <a href="http://strategicprbook.com/author.htm">Colleen Moffitt</a>. In this book, the authors describe how to use PR to its fullest potential with 10 Tips that every PR professional needs to know. All the lessons have been derived from strategies that the authors themselves have successfully tried in their professions.</p>
<p>Since no post on PR and Social Media can go without a mention of Seth Godin, here is one of his books for good measure!:</p>
<p>11. <a href="http://www.amazon.com/Small-New-Big-Remarkable-Business/dp/1591841267/ref=sip_rech_dp_6"><em><strong>Small is the New Big: and 183 other Riffs, Rants, and <img class="alignleft" src="http://kmstyling.files.wordpress.com/2009/03/seth-godin.jpg" alt="" width="117" height="162" />Remarkable Business Ideas</strong></em></a> by <a href="http://www.sethgodin.com/sg/bio.asp">Seth Godin</a>. This book combines all the words of wisdom that Godin has given readers through his blog. Written in his trademark style, the book will show you how to let a great idea take shape in a natural way. He says, &#8220;If your idea is great, people will find you&#8221;.</p>
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		<title>MyMediaInfo&#8217;s Autumn MakeOver!!</title>
		<link>http://blog.mymediainfo.com/mymediainfo-blog/?p=204</link>
		<comments>http://blog.mymediainfo.com/mymediainfo-blog/?p=204#comments</comments>
		<pubDate>Mon, 02 Nov 2009 09:01:06 +0000</pubDate>
		<dc:creator>MyMediaInfo</dc:creator>
		
		<category><![CDATA[Conferences]]></category>

		<category><![CDATA[MyMediaInfo]]></category>

		<category><![CDATA[Product Features & News]]></category>

		<category><![CDATA[Eric Hill]]></category>

		<category><![CDATA[Fall Release]]></category>

		<category><![CDATA[prsa conference]]></category>

		<guid isPermaLink="false">http://207.150.195.41/mymediainfo-blog/?p=204</guid>
		<description><![CDATA[The success of MyMediaInfo is based as much on customer feedback and suggestions, as it is on research and innovation. Regular suggestions from our clients have led to the addition of the many features that make the product one of the best in the PR industry.
This Fall, MyMediaInfo gives you its updated version, with up [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">The success of <a href="http://mymediainfo.com/">MyMediaInfo</a> is based as much on customer feedback and suggestions, as it is on <a href="http://mymediainfo.com/research.html">research and innovation</a>. Regular suggestions from our clients have led to the addition of <a href="http://mymediainfo.com/media-contacts.html">the many features</a> that make the product one of the best in the PR industry.</p>
<p style="text-align: justify;">This Fall, MyMediaInfo gives you its updated version, with up to 70 new features added. The new features range from tweets of journalists, upgrades to the search engine, to photos of journalists. This is an excerpt from t<a href="http://www.pitchengine.com/mymediainfo/mymediainfo-fall-release--70-updates-including-journalists-pics/31537/">he press release in pitchengine.com</a>:</p>
<p style="padding-left: 30px; text-align: justify;">“We pride ourselves on being responsive to our clients”, stated <a href="http://www.linkedin.com/in/erichill2">Eric Hill, President of MyMediainfo</a>. “The majority of these upgrades came from suggestions that our clients and prospects have made to us over the past year. We are very happy to announce that all of these upgrades will simply be value added features to our already popular Enterprise package, and not an a la carte fee for our existing or new clients.”</p>
<div class="wp-caption alignright" style="width: 332px"><img src="http://207.150.195.41/mymediainfo-blog/wp-content/uploads/2008/11/redegg-solutions-stall.jpg" alt="" width="322" height="241" /><p class="wp-caption-text">Our booth, PRSA 2008 Conf.</p></div>
<p style="text-align: justify;">If you are interested in finding out more about the MyMediaInfo media contacts and <a href="http://mymediainfo.com/myedcals.html">editorial calendar database</a>, visit the <a href="http://207.150.195.41/mymediainfo-blog/?p=31">MyMediaInfo booth</a> at the <a href="http://www.prsa.org/IC2009/">PRSA 2009 International Conference at San Diego, CA</a>. Follow our Twitter updates <a href="http://twitter.com/MyMediaInfo">@mymediainfo</a> and <a href="http://twitter.com/ehill2">@ehill2</a>. You can also tweet to us on any inquiries you have about our product.</p>
<p style="text-align: justify;">See you at the PRSA Conference!</p>
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