Comments for MyMediaInfo Blog http://blog.mymediainfo.com/mymediainfo-blog Fri, 07 Dec 2012 21:45:50 +0000 hourly 1 http://wordpress.org/?v=3.0.5 Comment on 2013 Editorial Calendar Trends in Technology, Healthcare and Education by 2013 Editorial Calendar Trends in Technology, Healthcare and … | All Medical and Health News http://blog.mymediainfo.com/mymediainfo-blog/?p=948#comment-65452 2013 Editorial Calendar Trends in Technology, Healthcare and … | All Medical and Health News Fri, 07 Dec 2012 21:45:50 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=948#comment-65452 [...] 2013 Editorial Calendar Trends in Technology, Healthcare and … [...] [...] 2013 Editorial Calendar Trends in Technology, Healthcare and … [...]

]]> Comment on Top 10 Personal Finance Experts on Twitter by Top 10 Personal Finance Experts on Twitter | MyMediaInfo Blog | My Simple Info http://blog.mymediainfo.com/mymediainfo-blog/?p=937#comment-64060 Top 10 Personal Finance Experts on Twitter | MyMediaInfo Blog | My Simple Info Fri, 30 Nov 2012 13:13:02 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=937#comment-64060 [...] Whether you’re saving up for your kids’ college fund or you’re a jet-setting single who loves to travel, managing your personal finance is key to reaching your …blog.mymediainfo.com/mymediainfo-blog/?p=937 [...] [...] Whether you’re saving up for your kids’ college fund or you’re a jet-setting single who loves to travel, managing your personal finance is key to reaching your …blog.mymediainfo.com/mymediainfo-blog/?p=937 [...]

]]> Comment on 5 Simple Ways to Incorporate Video into Your PR Program by 5 Simple Ways to Incorporate Video into Your PR Program | incorporateacompanyonline.com http://blog.mymediainfo.com/mymediainfo-blog/?p=927#comment-62699 5 Simple Ways to Incorporate Video into Your PR Program | incorporateacompanyonline.com Wed, 21 Nov 2012 07:24:19 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=927#comment-62699 [...] article originally appeared on MyMediaInfo Blog and has been republished with [...] [...] article originally appeared on MyMediaInfo Blog and has been republished with [...]

]]> Comment on Top 10 Travel Experts on Twitter by Top 10 Travel Experts on Twitter | MyMediaInfo Blog | Time Traveler and Travel Tips Online http://blog.mymediainfo.com/mymediainfo-blog/?p=915#comment-58939 Top 10 Travel Experts on Twitter | MyMediaInfo Blog | Time Traveler and Travel Tips Online Fri, 26 Oct 2012 17:09:24 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=915#comment-58939 [...] the original here: Top 10 Travel Experts on Twitter | MyMediaInfo Blog Another Travel TipsGuest Post: Jeff Greenwald – The World's First Travel Blogger [...] [...] the original here: Top 10 Travel Experts on Twitter | MyMediaInfo Blog Another Travel TipsGuest Post: Jeff Greenwald – The World's First Travel Blogger [...]

]]> Comment on Top 10 Travel Experts on Twitter by Top 10 Travel Experts on Twitter http://blog.mymediainfo.com/mymediainfo-blog/?p=915#comment-58773 Top 10 Travel Experts on Twitter Wed, 24 Oct 2012 10:40:29 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=915#comment-58773 [...] Trip co-hosts Rick Griffin and Sandi McKenna were each included in Thompson Reuters list of the Top 10 Travel Experts on Twitter!  There seems to be  some benefit to a twitter addiction. Be Sociable, Share! [...] [...] Trip co-hosts Rick Griffin and Sandi McKenna were each included in Thompson Reuters list of the Top 10 Travel Experts on Twitter!  There seems to be  some benefit to a twitter addiction. Be Sociable, Share! [...]

]]> Comment on Top 10 Travel Experts on Twitter by Katja Presnal of Skimbaco http://blog.mymediainfo.com/mymediainfo-blog/?p=915#comment-58736 Katja Presnal of Skimbaco Tue, 23 Oct 2012 20:47:13 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=915#comment-58736 Thank you so much for adding our site among these great sites, we are lucky to have some amazing travel writers in the US and Europe to inspire our readers to live life to the fullest and explore the world. Thank you so much for adding our site among these great sites, we are lucky to have some amazing travel writers in the US and Europe to inspire our readers to live life to the fullest and explore the world.

]]> Comment on Proving the Value of PR in Your Organization by Glenn Hansen http://blog.mymediainfo.com/mymediainfo-blog/?p=856#comment-55501 Glenn Hansen Mon, 10 Sep 2012 15:48:18 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=856#comment-55501 Let me try to answer John Sternal's question. Yes, many agencies still use the old "ad equivalency" model, but this fails for a few reasons, mostly on the perceived value of editorial versus advertising (earned vs. paid), and that is true whether digitally or printed. I know CEO's like to have an ROI number, but the real value of PR comes in building a relationship with both readers and perhaps more importantly an editorial team. When that team trusts someone at your company as a go-to resource, the value is beyond measurement in ad dollar terms. I was doing a bit of PR work for a company in the HR business in Southern California, and the CEO of that small company continued to reference a large competitor called Challenger Gray. The executives at Challenger Gray understand the value of PR, and they've built solid relationships with leading media. Challenger Gray execs are being interviewed daily because they do PR well. Let me try to answer John Sternal’s question. Yes, many agencies still use the old “ad equivalency” model, but this fails for a few reasons, mostly on the perceived value of editorial versus advertising (earned vs. paid), and that is true whether digitally or printed. I know CEO’s like to have an ROI number, but the real value of PR comes in building a relationship with both readers and perhaps more importantly an editorial team. When that team trusts someone at your company as a go-to resource, the value is beyond measurement in ad dollar terms. I was doing a bit of PR work for a company in the HR business in Southern California, and the CEO of that small company continued to reference a large competitor called Challenger Gray. The executives at Challenger Gray understand the value of PR, and they’ve built solid relationships with leading media. Challenger Gray execs are being interviewed daily because they do PR well.

]]> Comment on Proving the Value of PR in Your Organization by admin http://blog.mymediainfo.com/mymediainfo-blog/?p=856#comment-55332 admin Fri, 07 Sep 2012 13:33:33 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=856#comment-55332 Thanks for your comment John. The specific measurements for proving the value of PR can differ depending on the CEO and the business, however it typically comes down to showing a return on investment of PR efforts. This could mean in-depth analysis of mentions to determine reach, sentiment and tone. It may mean reporting that identifies the key influencers talking about your brand and leveraging their voices to affect perception. Setting the benchmarks for success with your CEO so that they are measurable and clear is the best way to start proving the value of your PR efforts. Thanks for your comment John. The specific measurements for proving the value of PR can differ depending on the CEO and the business, however it typically comes down to showing a return on investment of PR efforts. This could mean in-depth analysis of mentions to determine reach, sentiment and tone. It may mean reporting that identifies the key influencers talking about your brand and leveraging their voices to affect perception. Setting the benchmarks for success with your CEO so that they are measurable and clear is the best way to start proving the value of your PR efforts.

]]> Comment on Proving the Value of PR in Your Organization by John Sternal http://blog.mymediainfo.com/mymediainfo-blog/?p=856#comment-55284 John Sternal Thu, 06 Sep 2012 15:10:17 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=856#comment-55284 I'm certainly interested to speak with someone about this topic. While I was hoping this blog post would provide more answers and less "pain points that we already know", I think the entire first part of the blog still doesn't answer what the CEO is looking for in terms of measurement. CEOs don't really want to know how many clips we got for them. That won't answer the question, "So what"? But the value of the press coverage is most important. I'm finding a lot of agencies are going away from doing ad equivalency. Ok, fine. What are you replacing that with to show value of a press clip? John Sternal I’m certainly interested to speak with someone about this topic. While I was hoping this blog post would provide more answers and less “pain points that we already know”, I think the entire first part of the blog still doesn’t answer what the CEO is looking for in terms of measurement. CEOs don’t really want to know how many clips we got for them. That won’t answer the question, “So what”? But the value of the press coverage is most important. I’m finding a lot of agencies are going away from doing ad equivalency. Ok, fine. What are you replacing that with to show value of a press clip?

John Sternal

]]> Comment on Top 10 Medical Experts on Twitter by Shawn Riley http://blog.mymediainfo.com/mymediainfo-blog/?p=797#comment-52295 Shawn Riley Wed, 25 Jul 2012 04:15:07 +0000 http://blog.mymediainfo.com/mymediainfo-blog/?p=797#comment-52295 I appreciate the nod! Thank you, Shawn Riley I appreciate the nod! Thank you, Shawn Riley

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