Category Archives: Public Relations

4 Key Takeaways from the How to Maintain Control of Your Brand Online webinar

Posted on April 25, 2013 by admin

By Rachel Sherman Our webinar on How to Maintain Control of Your Brand Online with Jacques Hart, CEO of Roar Media, was packed with valuable information on how to best position your brand online to optimize your visibility. You can … Continue reading →

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Webinar: How to Maintain Control of Your Brand Online

Posted on April 10, 2013 by admin

Wednesday, April 24, 2013 11 a.m. NY time – 4 p.m. UK time – 5 p.m. Paris time Search engine savvy content publishers, online review sites and social media platforms could be leveraging your brand to divert traffic from your … Continue reading →

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How Are You Using Multimedia In Your PR Program?

Posted on April 9, 2013 by admin

Some of the most memorable PR campaigns deliver messaging by incorporating video into the overall strategy. As we learned in our recent webinar with Dave Kerpen on the power of storytelling, video is an effective way to bring PR campaigns … Continue reading →

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Webinar: How to Attract Customers and Build Community With Storytelling (With Dave Kerpen)

Posted on March 14, 2013 by admin

Wednesday, March 27, 2013 11 a.m. New York time – 3 p.m. UK time – 4 p.m. Paris time Great storytelling is the most effective way to connect emotionally with someone and sell your ideas (or products and services). But … Continue reading →

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Key Takeaways from the Building Relationships with Influencers Virtual Workshop

Posted on March 1, 2013 by admin

By Rachel Sherman Our virtual workshop, Building Relationships with Influencers Who Can Help Tell Your Story, featuring Heather Whaling, President of Geben Communications, provided a number of great tips and takeaways for public relations professionals.  If you were unable to … Continue reading →

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Virtual Workshop: How To Build Relationships With Influencers Who Can Help Tell Your Story

Posted on February 21, 2013 by admin

Thursday, February 28, 2013 11.00 am New York time – 4.00 pm UK time – 5.00 pm Paris time Experienced PR and marketing professionals know that while having a great story is important, you need to reach the right people … Continue reading →

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2013 Editorial Calendar Trends in Technology, Healthcare and Education

Posted on December 7, 2012 by admin

By Rachel Sherman With over 300,000 story opportunities for 2013 in MyEdCals, it’s clear which trends many print and online publications will be focusing on in the coming year.  We’ve honed in on the most popular story topics in the … Continue reading →

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5 Simple Ways to Incorporate Video into Your PR Program

Posted on November 20, 2012 by admin

By Rachel Sherman A reporter’s inbox can be filled with countless pitches on any given day, upping the ante for any PR who wants their pitch to stand out from all the rest.  While a timely, targeted, cleverly written pitch … Continue reading →

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3 Benefits of an Integrated PR Solution

Posted on October 11, 2012 by admin

Watch this 90-second video to learn the three benefits of choosing an integrated solution for your core public relations needs.

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Best Practices for Creating Innovative PR Campaigns in Regulated Industries: Key Takeaways

Posted on October 3, 2012 by admin

By Rachel Sherman Practicing PR in industries that are ruled by regulations can sometimes feel like an uphill battle, especially when you want to break through the communication clutter withinnovative campaigns.  Sadie Wilks, Vice President of Administration and Communication at … Continue reading →

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