Category Archives: Tips

How Are You Using Multimedia In Your PR Program?

Posted on April 9, 2013 by admin

Some of the most memorable PR campaigns deliver messaging by incorporating video into the overall strategy. As we learned in our recent webinar with Dave Kerpen on the power of storytelling, video is an effective way to bring PR campaigns … Continue reading →

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Key Takeaways from the Building Relationships with Influencers Virtual Workshop

Posted on March 1, 2013 by admin

By Rachel Sherman Our virtual workshop, Building Relationships with Influencers Who Can Help Tell Your Story, featuring Heather Whaling, President of Geben Communications, provided a number of great tips and takeaways for public relations professionals.  If you were unable to … Continue reading →

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5 Simple Ways to Incorporate Video into Your PR Program

Posted on November 20, 2012 by admin

By Rachel Sherman A reporter’s inbox can be filled with countless pitches on any given day, upping the ante for any PR who wants their pitch to stand out from all the rest.  While a timely, targeted, cleverly written pitch … Continue reading →

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Best Practices for Creating Innovative PR Campaigns in Regulated Industries: Key Takeaways

Posted on October 3, 2012 by admin

By Rachel Sherman Practicing PR in industries that are ruled by regulations can sometimes feel like an uphill battle, especially when you want to break through the communication clutter withinnovative campaigns.  Sadie Wilks, Vice President of Administration and Communication at … Continue reading →

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4 “Back to School” Essentials for PR Pros

Posted on September 11, 2012 by admin

By Greg Perry As the summer winds down and the crispness in the air sets in, many of us have flashbacks to those days of reading, writing and arithmetic.  And while the days of pop quizzes have passed, many of … Continue reading →

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Proving the Value of PR in Your Organization

Posted on September 4, 2012 by admin

By Rachel Sherman While public relations professionals are faced with many day-to-day challenges, one in particular is at the forefront when it comes to conversations with the CEO – proving the value of PR to an organization.  Tracking and measuring … Continue reading →

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Preparing for a Crisis: Crisis Communications Best Practices

Posted on July 5, 2012 by admin

By Rachel Sherman Our recent webinar discussion on Crisis Communications Best Practices brought together a panel of experts featuring Tim Human from IR magazine, Amanda Pierce from Burson-Marsteller, Blaise Robinson of Reuters News, and moderator Michael Bergmeijer from Reuters News.  … Continue reading →

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Six Things to Consider When Choosing a Media Contacts Database

Posted on July 2, 2012 by admin

By Rachel Sherman Choosing a media contacts database is a very important decision for public relations professionals as identifying the right contacts can make or break the success of a media campaign.  We’ve compiled a list of the key features … Continue reading →

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Building Relationships with Influencers through Social Media

Posted on June 5, 2012 by admin

By Rachel Sherman Back in my college days, I worked at the News Office of my university.  We were the flagship school in our state system and got a lot of press hits each day that would range from stories … Continue reading →

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Happy Birthday to You…You’re Fired!

Posted on November 9, 2011 by admin

By Greg Perry, MyMediaInfo Most public relations professionals who have spent more than five years in the industry can share stories about the importance of internal public relations.  Most of these tales will tell of how the presence of having … Continue reading →

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