Author Archives: admin

2013 Editorial Calendar Trends in Technology, Healthcare and Education

By Rachel Sherman With over 300,000 story opportunities for 2013 in MyEdCals, it’s clear which trends many print and online publications will be focusing on in the coming year.  We’ve honed in on the most popular story topics in the … Continue reading

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Top 10 Personal Finance Experts on Twitter

Whether you’re saving up for your kids’ college fund or you’re a jet-setting single who loves to travel, managing your personal finance is key to reaching your goals. With a challenging economy and rising prices, it may take more than … Continue reading

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5 Simple Ways to Incorporate Video into Your PR Program

By Rachel Sherman A reporter’s inbox can be filled with countless pitches on any given day, upping the ante for any PR who wants their pitch to stand out from all the rest.  While a timely, targeted, cleverly written pitch … Continue reading

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Top 10 Travel Experts on Twitter

While many of us spend time daydreaming about packing a bag, boarding a plane and going on a big adventure, there are some very lucky people who actually get to travel for a living.  Fortunately they are happy to share … Continue reading

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3 Benefits of an Integrated PR Solution

Watch this 90-second video to learn the three benefits of choosing an integrated solution for your core public relations needs.

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Best Practices for Creating Innovative PR Campaigns in Regulated Industries: Key Takeaways

By Rachel Sherman Practicing PR in industries that are ruled by regulations can sometimes feel like an uphill battle, especially when you want to break through the communication clutter withinnovative campaigns.  Sadie Wilks, Vice President of Administration and Communication at … Continue reading

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Top Ten Political Commentators on Twitter

While the old adage says “all politics are local,” major events like elections and political uprisings now play out on the world’s stage. In fact, social media networks, especially Twitter, have been credited for playing a major role in political … Continue reading

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Webinar: Creating Innovative PR Campaigns in Regulated Industries

Wednesday, October 3, 2012 12.00 pm New York time – 5.00 pm UK time – 6.00 pm Paris time Being a public relations pro in any industry has its challenges, so imagine what it is like for those practicing in … Continue reading

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4 “Back to School” Essentials for PR Pros

By Greg Perry As the summer winds down and the crispness in the air sets in, many of us have flashbacks to those days of reading, writing and arithmetic.  And while the days of pop quizzes have passed, many of … Continue reading

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Proving the Value of PR in Your Organization

By Rachel Sherman While public relations professionals are faced with many day-to-day challenges, one in particular is at the forefront when it comes to conversations with the CEO – proving the value of PR to an organization.  Tracking and measuring … Continue reading

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