The social media has been one of the fastest rising phenomena in the world in the past year. Global time spent on social media sites has in
creased by 82% every year. In as early as April of 2009, Mashable reported a marked increase in the number of people using Twitter, blogs, and other social media as sources of news. The extent of popularity with the public and effectiveness in communication has rendered the social media as the most pertinent vehicles for public relations.
In keeping with the unprecedented growth of social media in the past year, MyMediaInfo launches the January release of the product which incorporates social media into the PR domain. MyMediaInfo now has a Social Media module, which consists of Twitter accounts, blogs, and forums. Now, a user can gain access to information on more than 20,000 blogs, 5,000+ forums, and more than 35,000 Twitter accounts. The database also has thousands of Facebook, LinkedIn, and MySpace profiles. In addition to this, it contains Alexa data, RSS feeds, tag information, and other details for all these social media as well as forums.
Apart from the social media feature, MyMediaInfo also has the Campaign Module, which offers you an easy solution for campaign management. This is an entirely new feature that has been added to increase the user-friendly nature of the database. The user can do away with planners and organizers on various platforms to coordinate all PR campaign activities! The MyMediaInfo campaign module allows users to create and maintain their own planner, set up reminders of campaign activities, track activities related to contacts, outlets and edcals, and tag the journalists, Twitters, or newspapers that they need to contact. The module will give alerts and reminders, thus bringing all the PR solutions to one place, where multiple campaigns are managed through one account name. The MyMediaInfo Campaign module assures increased efficiency, maximum reach, and utmost accuracy in your PR activities!
The great recession has come and gone, leaving unemployment, stock market crashes, mountainous losses, and inflation in its wake. Nevertheless, according to an 
of the PR industry has spurred us on to refine the media database further to include the Twitter handles and feeds of journalists, enhancements in the profiles and addition of images, and refinements in the Google-like search of the tool. Search suggestions are just one of the additions made to the search feature of the database. Customization options in saved lists and drafts of press releases that have been distributed are some of the new features added to 
Some say that it is downright unethical, as the very objective of Twitter is to tell the world what you are doing, thinking, feeling etc. It is unfair to lead people to think they have an online rapport with an individual, when it is really their secretary or some other third person. It is especially unacceptable if a CEO uses a twitter account ostensibly to interact with customers and supporters, but all responses are from third parties. Others, like Guy Kawasaki, claim that ‘content is king’. Good content can be contributed by anyone. The identity of the twitterer makes no difference.
good old-fashioned PR with the speed and effectiveness of social media. Deirdre Breakenridge tells you why you should be on social media, and how to go about it.
by two of the most reputed experts in the social media and PR industry, this book tells you how you can build trust for your product and company using the social media. It contains real-life examples and input from hands-on experiences of the authors.
people sit up and take notice of your name, company, cause or product long enough to tell other people about it. A great guide to goodwill creation, this book is also one of the most popular on Amazon.com.
Remarkable Business Ideas